Co-Chairs Welcome

DEAR CONSORTIUM FACULTY AND DOCTORAL FELLOWS:

It is a pleasure to welcome you all to the 6th AIM-AMA Sheth Foundation Doctoral Consortium to be held at the Bengaluru campus of the Prin.L.N. Welingkar Institute of Management Development & Research (WeSchool) on January 5th to 7th, 2018.

We treasure this opportunity to facilitate interactions between the top academicians in marketing with a group of junior faculty and doctoral scholars who are on the threshold of a meaningful academic career. We thank the leading scholars of the marketing discipline who have kindly consented to share their wisdom with these bright young minds and spend time with them. These interactions will reap rich returns for our discipline.

Originally conceptualized in 1966 in the United States of America, the Doctoral Consortium has provided an excellent platform for robust interactions among doctoral students and established faculty of international repute. We are emulating a similar format to stimulate rigor and relevance in scholarly research and teaching among the best doctoral students in emerging markets.

The theme for this year's Doctoral Consortium is "MARKETING IN A DIGITAL AGE". The consortium will offer an opportunity for the doctoral students to meet with top faculty from the academic fraternity, both formally and informally to share their doctoral research and get feedback that will help them further their careers.

We welcome you to the Prin.L.N. Welingkar Institute of Management Development & Research (WeSchool) - Bengaluru.

Consortium Co-chairs