Consortium Faculty

Dr. David W. Stewart
Dr. David W. Stewart, Ph.D. is President's Professor of Marketing and Business Law at Loyola Marymount University and the current vice president for publications of the American Marketing Association. Dr. Stewart has previously held faculty appointments and various administrative roles at Vanderbilt University, the University of Southern California, and the University of California, Riverside. Dr. Stewart is a past editor of the Journal of Marketing, the Journal of the Academy of Marketing Science, and the Journal of Public Policy and Marketing. He is co-founder of the Marketing Accountability Standards Board. Dr. Stewart is the author of more than 250 published articles, chapters, and proceedings contributions and has authored or edited twelve books. His published work has focused on consumers' use of information and shopping behavior, effective marketing communications, marketing strategy, and public policy as well as research methodology.
Dr. Jagdish Sheth
Dr. Jagdish Sheth is the Charles H. Kellstadt Professor of Business at the Goizueta Business School at Emory University. Over the fifty years, Professor Sheth has been on the faculty of Columbia University, MIT, University of Illinois and University of Southern California. He is an expert on consumer demographics, impact of technology on society and globalization of competition. Professor Sheth has been advisor to numerous corporations all over the world. His latest book is Breakout Strategies for Emerging Markets (Pearson, 2016).
Dr. Rajendra Srivastava
Dr. Rajendra Srivastava is the Dean of the Indian School of Business (ISB) and the Novartis Professor of Marketing strategy and Innovation. He comes with an experience of over 30 years as an academic and administrator. He has held several tenured faculty and administrative positions during his career. Before joining the ISB, he was Provost and Deputy President of Academic Affairs at Singapore Management University. Rajendra Srivastava's research interests include Marketing Strategy, Marketing Metrics, and Brand/Customer Management. His current work focuses on Business Model Innovations, especially in Services, B2B, Technology and Emerging Markets. He is best known globally, for his work on measuring the impact of market-facing business processes (innovation, supply-chain and customer management), that create value for customers, and the value of market-based assets (customers, channels, brands and value networks). He is also well known for his work in competitive market structures and brand equity/strategic brand management. His latest research and teaching interests include Business Model Innovation, Strategic Performance Management, Marketing Accountability and Driving Growth and Shareholder Value. Rajendra Srivastava is a highly cited scholar with work published in leading marketing journals. He is also the recipient of several awards and honours. He has been actively involved in setting up several new postgraduate and doctoral programmes as well as research centres and initiatives in close collaboration with industry. He has also been involved in consulting and senior management training with global MNCs and brings a unique blend of experiences integrating academic and business perspectives from the west and the east. He is committed to cross-functional integration in management of business processes and has championed inter-disciplinary research and academic programmes, and has nurtured multi-disciplinary areas of excellence in financial markets, innovation and business analytics. His research, spanning marketing and finance/economics, has been published in the Journal of Marketing, Journal of Marketing Research, Marketing Science and Journal of Banking and Finance. He was a guest editor for the Journal of Marketing Research's Special Issue on Brand Management and Equity, and the Journal of Marketing Special Issue on Marketing Strategy Meets Wall Street. Additionally, he has served on the editorial boards of several academic journals including Journal of Marketing Research (JMR) and International Journal for Research in Marketing (IJRM). Prior to SMU he held distinguished research chairs and senior management positions at the University of Texas at Austin and Emory University in Atlanta. Professor Srivastava is an MBA and PhD (Business Administration) from the University of Pittsburgh, an MS in Industrial Engineering from the University of Rhode Island, and holds a BTech (Mechanical Engineering) degree from the Indian Institute of Technology, Kanpur.
Dr. Robert P. Leone
Dr. Robert P. Leone holds the J. Vaughn and Evelyne H. Wilson Chair and is Professor of Marketing in the Neeley School of Business at Texas Christian University in Fort Worth, Texas. He received a B. A. in Mathematics and an MBA from the University of Texas at Arlington and a Ph.D. in Marketing from Purdue University. Prior to joining TCU in 2008, Professor Leone was a Chaired Professor at The Ohio State University (1992 – 2008) and The University of Texas at Austin (1978 – 1992). Professor Leone served as the Co-Editor of the Journal of Marketing, the premier broad-based academic journal in Marketing, from 2009-2011. Professor Leone is also the recipient of the 2010 Churchill Award given by the American Marketing Association for "Lifetime Achievement in the area of Marketing Research". Professor Leone's primary research interests involve investigating the effects of advertising, price and promotion on market performance, branding and brand equity, and developing marketing metrics to help guide strategic decisions. He has written extensively in this area and has published in such journals as the Harvard Business Review, Journal of Marketing, Journal of Marketing Research, Marketing Science, Journal of the American Statistical Association, Management Science, Journal of Business and Economic Statistics, Journal of Advertising, Journal of Retailing, and Operations Research. His article titled "A Study of Marketing Generalizations" was awarded the Maynard Award from the American Marketing Association for the paper published in the Journal of Marketing judged to contribute most to theory in marketing. In 2013 Professor Leone received the Neeley School of Business' Deans' Research and Creativty Award Recepient. Professor Leone's recent research has been in the area of branding and brand equity, customer relationship management with a focus on understanding the impact of company equity and employee equity on customer loyalty, and customer co-production. Professor Leone's teaching interests are in the areas of Marketing Management and Strategy, Marketing Research, and Customer Relationship Management. He has taught courses at the undergraduate, MBA, and Ph.D. levels, as well as various modules in Executive Education programs. Professor Leone has won a number of teaching awards including the 2014 Outstanding Elective Professor Award from the Neeley School of Business, the 2005 Outstanding Elective Professor award from the MBA students at Ohio State University, the 2006 Fisher College of Business Pace Setters Graduate Teaching Award, and the 2004, 2005 and 2006 Outstanding Marketing Elective award given by the MBA students at Ohio State. Professor Leone has done extensive teaching in Executive Education Programs for universities as well as companies. Professor Leone is also an active consultant and has worked for a wide range of domestic and global companies including Alliance Data Systems, Eli Lilly, Limited, Mary Kay Cosmetics, Procter and Gamble, Samsung, and Sears. Professor Leone is involved in a number of professional activities. He is a frequent invited speaker at conferences sponsored by the American Marketing Association and the Marketing Science Institute. Professor Leone has served on the American Marketing Association's Educator's Council, he chaired the Second TIMS Marketing Science Conference, he has cochaired the American Marketing Association Summer Educator's Conference, and he cochaired the 2011 American Marketing Association Doctoral Consortium. Professor Leone was also named the 1997 Central Ohio Educational Marketer of the Year by the Columbus Chapter of the American Marketing Association. Address: Professor Robert P. Leone J. Vaughn and Evelyne H. Wilson Chair and Professor of Marketing M.J. Neeley School of Business 375 Dan Rogers Hall Texas Christian University Fort Worth, TX 76129 r.leone@tcu.edu
Dr. V. Kumar
Dr. V. Kumar (VK) is the Regents Professor; Richard and Susan Lenny Distinguished Chair & Professor in Marketing; Executive Director, Center for Excellence in Brand and Customer Management; Director, Ph.D. program in Marketing, Georgia State University, J. Mack Robinson College of Business. VK has been recognized with 14 lifetime achievement awards in several areas in Marketing from the American Marketing Association (AMA) and other professional organizations. VK has published over 250 articles, 25 books (translated in multiple languages), and has received over 25 Research and Teaching Excellence Awards. VK has been honored in multiple countries with prestigious awards and fellowships including the Chang Jiang Scholar, HUST, China; Lee Kong Chian Fellow, Singapore Management University, Singapore; and Senior Fellow, Indian School of Business, India. VK has been bestowed with another honor as Fellow, Hagler Institute for Advanced Study, TAMU, College Station, Texas. VK spends his "free" time visiting business leaders to identify challenging problems to solve. VK has worked with several Global Fortune 1000 firms to maximize their profits and publish studies with rigor and relevance. VK is also the current Editor-in-Chief of the Journal of Marketing. In 2017, VK has been recognized as a Fellow of the AMA. Finally, VK is chosen as a Legend in Marketing where Dr. Kumar's work is published in a 10 volume encyclopedia (Sage Publications) with commentaries from scholars worldwide.
Dr. Venkata Ramana
Dr. Venkata Ramana holds a M.B.A. and Doctoral degree in Management from Osmania University and received advanced training at IIIEE, Sweden and IC2 Institute, University of Texas. He is Senior most Professor at School of Management Studies, University of Hyderabad with over 29 years experience across different sectors spanning academics, industry and board level positions at State Bank of Hyderabad (4 years) and India Infrastructure Finance Company, Ministry of Finance, Govt. of India (3 years). He has served at Institute of Public Enterprise, Osmania University and since 1999 working with University of Hyderabad where he served as Dean of the University for nearly 7 ½ years and has a wide exposure to the academic and administrative aspects of the University. He has extensively worked in the area of Entrepreurship and is presently heading the TBI @University of Hyderabad. His research interests include General Management, Corporate Governance & Strategy, Marketing Management and Strategic Management. Invited to deliver lectures at San Diego State University & University of New Orleans, USA and MSU, Thailand and delivered many lectures in NUS, Singapore and leading Universities in India. He has received Honours and prestigious Awards and nominated to various Committees of National bodies like UGC/AICTE/University Court/Boards of Studies. He has been adjudged as "Best Professor in Marketing" in Singapore 2012 by CMO Asia. Presently Member, Academic Court and Finance Committee, Central University of Rajasthan and Sikkim Central University. He had the distinction of being chosen to accompany the Hon'ble President of India to China during May 24-25' 2016 and has also been invited as "Observer" for the launch of Smart model village at Rashtrapati Bhavan on July 2' 2016.
Dr. S. Arunachalam
Dr. S. Arunachalam is an Assistant Professor of Marketing at the Indian School of Business, India. His research focuses on the interface between the firm's marketing capabilities and innovation and how they improve customer and firm performance. His research has been published in the Journal of the Academy of Marketing Science and several works are currently under review in top marketing and strategy journals. Arunachalam has worked in industry in different capacities as chief operating officer (COO), EA to the MD (Godrej Industries) and software engineer (Tata Consultancy Services).
Dr. Smeeta Mishra
Dr. Smeeta Mishra is Associate Professor on Contract in the Business Ethics and Communication Group at the Indian Institute of Management Calcutta. She holds a Ph.D. from the College of Communication, University of Texas at Austin and an M.A. from the S.I. Newhouse School of Public Communications, Syracuse University, New York. Previously, she worked at IMT Ghaziabad, IIM Ahmedabad and Bowling Green State University, Ohio. She researches in the areas of online self-presentation, media representations and gender studies and has published her work in several peer-reviewed international journals. She has co-authored a book on Online Communication Strategies for Managers (McGraw Hill Education, 2014).
Dr. Harsh V. Verma
Dr. Harsh V. Verma is Professor of Marketing at Faculty of Management Studies, University of Delhi, India. His broad areas of teaching interest include brand management, services marketing and consumer behavior. He has also taught courses at several IIMs. He has published over thirty research papers and five books. One of his books titled 'Services Marketing: The Strategies for Success' won DMA-ESCORTS book of the year award in 1993. His other books include 'Marketing' (Oxford University Press, 2015), 'Branding Demystified: From Plans to Payoffs' from Response Books (Sage Publication 2010) and 'Services Marketing: Text and Cases, (Pearson Education, 2011). Currently his area of interest is exploring meaning of things and how they fit in socio-cultural context. Some of his recent investigations include 'Concept of fairness'-culturally embedded meaning and marketing implications'; "Coffee and Tea: Socio-cultural Meaning, Context and Branding'; 'Cool', Brands and Cool Brands'; 'Grooming Market in India: Concept, Instrumentality, Outcomes and Marketing' and 'Cool, Culture and Code of Cool'. He writes a blog, 'MarketingCrow' in which he tries to understand and explain business, social, cultural and political phenomena though marketing angle.
Dr. Ramendra Singh
Dr. Ramendra Singh is Associate Professor in the Marketing Group at Indian Institute of Management (IIM) Calcutta, India. He obtained his PhD from IIM Ahmedabad, India, and MBA from XLRI Jamshedpur, India. His research has been published in reputed international journals such as Journal of Business Research, Marketing Theory, Journal of Business Ethics, and Industrial Marketing Management. He has worked for several years in sales and marketing positions in organizations including, Indian Oil Corporation, Exxon Mobil, SRF Limited and ICICI Bank. He can be contacted at: ramendra@iimcal.ac.in
Dr. Neeraj Pandey
Dr. Neeraj Pandey is Associate Professor of Marketing at NITIE Mumbai. He did his Post-Doc at Johns Hopkins University, USA in the area of Healthcare Pricing. He has authored two Books (Pearson and PHI) besides publications in international journals like Journal of Revenue and Pricing Management, International Journal of Revenue Management, and Journal of Medical Marketing. A prolific case writer and teacher, he has published case studies in Asian Case Research Journal, Ivey Publishing, The Case Centre, Emerald Emerging Markets Case Studies and Case Unit of IIM Ahmedabad. He received 'The Best Teacher' award by NITIE Mumbai; 'AIMS-IRMA Outstanding Management Researcher Award' by AIMS international and 'Young Management Researcher' award by Higher Education Forum (HEF). He is also Visiting Faculty at IIM Ahmedabad, IIM Kozhikode, IIM Raipur and IIT Bombay. He has trained senior executives of HPCL, BEL, SPMCIL, PSEB, etc. and done consulting assignments for various organizations including Dr. Reddy's Laboratories, BPCL, GSFCL, ONGC, HPCL, Diligent Media Corporation, Owens Corning Ltd, Board of Apprenticeship Training (under Ministry of HRD) and MRF Ltd. His research and teaching interests are Pricing, Digital Marketing, B2B Marketing and Services Marketing.
Dr. Shaphali Gupta
Dr. Shaphali Gupta is an Assistant Professor of Marketing at Management Development Institute (MDI), Gurgaon and a Research Fellow at Georgia State University, Center for Excellence in Brand and Customer Management, J. Mack Robinson College of Business. She has obtained her Ph.D. from Shailesh J Mehta School of Management, IIT Bombay, India; Master’s degree in Business Management with marketing specialization; and Bachelor’s degree in Mathematics. Her research interests are in marketing strategy, customer experience management, customer engagement and advertising strategy. Her research has been published and is forthcoming in the Journal of Advertising, Journal of the Academy of Marketing Science, and Journal of International Marketing. She has also presented her research at various esteemed international conferences like Marketing Science, European Marketing Academy, Australian and New Zealand Marketing Academy, etc. She is also a gold medallist certified trainer by the Indian Society for Training and Development, New Delhi. She started her academic career about a decade ago and taught at various management institutes as a full-time and visiting faculty in India. Before joining MDI, she was associated with Symbiosis Institute of Business Management (SIBM), Pune. She enjoys teaching courses in Marketing, Marketing Strategy, International Marketing, and Customer Relationship and Engagement Management. She conducts management development programs for senior executives of major Indian companies regularly. Before entering academia, she had also worked in the industry where her major responsibilities were handling critical customer service issues, customer retention issues and building and maintaining firms’ long-term relationships with high net worth clients.
Dr. Elisabeth Honka
Dr. Elisabeth Honka joined the UCLA Anderson School of Management an Assistant Professor of Marketing in 2015. Previously, she spent four years as an Assistant Professor at the University of Texas at Dallas Jindal School of Management. Methodologically, her research interests include consumer search or, more generally, consumers' limited information, advertising, and demand estimation. Substantially, she studies financial services such as auto insurance and retail banking, digital entertainment markets such as online movie streaming, and health effects of marketing activities. Elisabeth Honka's research interests date back to her time as a Ph.D. student at the University of Chicago Booth School of Business, where she earned her doctorate in 2010. "The empirical IO class during my second year sparked my interest in consumer search. I had just purchased my first car, and had done price quoting for insurance," she says. "Going through the process of obtaining price quotes for auto insurance showed me that the auto insurance industry would be an excellent context to study consumer search and led to a paper I wrote during my second year. From there, my interest increased and I wrote my dissertation on that subject."
Dr. A. Parasuraman
Dr. A. Parasuraman ("Parsu") is Professor and Holder of the James W. McLamore Chair in Marketing (endowed by the Burger King Corporation) at the School of Business, University of Miami. He has received many distinguished awards and recognitions for his scholarly contributions including being named as one of the "Ten Most Influential Figures in Quality" by the editorial board of The Quality Review (1988); the American Marketing Association's "Career Contributions to the Services Discipline Award" (1998); the Academy of Marketing Science's "Outstanding Marketing Educator Award" (2001); being named to the Chartered Institute of Marketing (U.K.)'s "Guru Gallery" profiling the 50 leading marketing thinkers worldwide (2004); the IIT-Madras "Distinguished Alumnus Award" (2005); the establishment of "The Parasuraman Service Excellence Research Prize" at the Hamdan Bin Mohammed e-University in Dubai to foster more scholarly research throughout the Middle East region (2008): the Society for Marketing Advances' "Elsevier Distinguished Scholar" award (2009); an Honorary Doctorate from Maastricht University in the Netherlands (2011); the Paul D. Converse Award for significant scholarly contributions to marketing (2012); and the Gil Churchill Award for Lifetime Contributions to Marketing Research (2013). Dr. Parasuraman has published over 130 articles in scholarly journals and has served as editor of the Journal of the Academy of Marketing Science (1997-2000) and the Journal of Service Research (2005-2009). He has authored several books, consulted with many companies, and conducted dozens of executive seminars on service quality, customer satisfaction and the role of technology in service delivery in many countries.
Dr. Rajan Varadarajan
Dr. Rajan Varadarajan is University Distinguished Professor and Distinguished Professor of Marketing, Regents Professor, and holder of the Ford Chair in Marketing and E-Commerce in the Mays Business School at Texas A&M University. His primary teaching and research interests are strategic marketing, innovation and environmental sustainability. He has published over 100 journal articles and book chapters, and made over 200 presentations at conferences, consortia, universities and other forums. His research on topics such as competitive advantage, corporate diversification and divestitures, e-commerce, environmental sustainability, global competitive strategy, innovation, market pioneering, multi-market competition, outsourcing, strategic alliances, strategic marketing, strategy typologies and taxonomies, and interdependencies between corporate, business and marketing strategy have been published in the Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Retailing, Academy of Management Journal, Strategic Management Journal, Management Science, and other journals. Dr. Varadarajan is a Fellow of the American Marketing Association and Distinguished Fellow of the Academy of Marketing Science. He served as editor of the Journal of Marketing from 1993 to 1996 and as editor of the Journal of the Academy of Marketing Science from 2000 to 2003. He currently serves on the Editorial Review Boards a number of journals including the Journal of Marketing, Journal of the Academy of Marketing Science, and Journal of International Marketing. Dr. Varadarajan is a recipient of a number of honors and awards including the Texas A&M University Mays Business School Lifetime Achievement Award for Research and Scholarship (2016), American Marketing Association-Irwin-McGraw Hill Distinguished Marketing Educator Award (2015), American Marketing Association Paul D. Converse Award for Contributions to the Field of Marketing (2008), University of Massachusetts Distinguished Alumnus Award (2008), Academy of Marketing Science Distinguished Marketing Educator Award (2003), American Marketing Association Marketing Strategy Special Interest Group Vijay Mahajan Award for Lifetime Contributions to Marketing Strategy (2003), Journal of Marketing best paper award (2001) and Journal of Academy of Marketing Science best paper award (2008 and 2010).
Dr. Ray Titus
Dr. Ray Titus is Professor of Marketing at the Alliance School of Business, Alliance University, Bangalore. He currently also serves as an Advisor at 'Sphere Thoughts', a Bangalore based research and consulting firm. Ray holds a Doctorate in Business Administration from SMC University, Switzerland. Labelled as a 'consumer lifestyle expert' by Economic Times, India's leading business newspaper, Ray's research and consulting activities converge on the disciplines of consumer behavior, marketing strategy, and digital & social media marketing. His business articles and expert comments have featured in the Economic Times, Business Insider, Globe and Mail, Sunday Guardian, Telegraph, Hindu Business Line and other leading media publications. Ray's book, 'Yuva India: Consumption & Lifestyle Choices of a Young India' (Random Business, 2015) is an Amazon India bestseller. His blog, 'Buyer Behaviour' has been listed among the 'Top 100 Academic Blogs Every Professional Investor Should Read'.
Dr. Renana Peres
Dr. Renana Peres is an Associate Professor of Marketing at the Jerusalem School of Business Administration at the Hebrew University of Jerusalem. She earned her BSc. and MSc in Physics, and switched to do her PhD in Marketing Research. Her research deals diffusion of new products to the market, social network modeling, understanding how word of mouth is generated on brands, and how this word of mouth is translated into sales. Dr. Peres was chosen as one of the top 50 productive researchers in marketing. She served as a Visiting Assistant Professor of Marketing at The Wharton School at University of Pennsylvania, and at NYU. She has published her works in the Journal of Marketing Research, Journal of Marketing, Marketing Science, the International Journal of Research in Marketing, PhysicaA and the Journal of Computational Neuroscience. She is a member of the Editorial Review Board of the Journal of Marketing Research, Journal of Marketing, and the International Journal of Research in Marketing, and was a board member of the ISCA SPLC interest group. Dr. Peres is the Founding CEO of Persay Ltd, an Israeli high-tech firm focusing on development and implementation of algorithms for voice–based recognition. She was among the Hebrew University representatives in the Presidential conference of President Shimon Peres in 2012 and 2013.
Dr. Russell Belk
Dr. Russell Belk is Kraft Foods Canada Chair in Marketing and York University Distinguished Research Professor. He has received the Paul D. Converse Award, two Fulbright Awards, and the Sheth Foundation/Journal of Consumer Research Award for Long Term Contribution to Consumer Research. He has over 600 publications and together with colleagues he initiated the Consumer Behavior Odyssey, the Association for Consumer Research Film Festival, and the Consumer Culture Theory Conference. He is currently working on edited volumes on The Sharing Economy and Romantic Gift Giving and on topics including robotics, Brazilian religions, videography, the human/machine interface, and sensory preferences in India. His research involves the extended self, meanings of possessions, collecting, gift-giving, sharing, digital consumption, and materialism. This work tends to be qualitative, visual, and cultural.
Dr. Sachin Gupta
Dr. Sachin Gupta is the Henrietta Johnson Louis Professor of Management and Professor of Marketing at the Johnson Graduate School of Management at Cornell University in Ithaca, NY. He is also the Director of Cornell's Ph.D. Program in Management. Professor Gupta's research focuses on analytical models of marketing phenomena, including discrete choice models of consumer behavior, marketing mix models, measurement of returns on marketing investments, pricing, promotions, and advertising decisions, channel relationships, and so forth. His expertise is in the consumer goods and prescription pharmaceutical industries and the nonprofit sector. He has received several awards for his research and teaching. Professor Gupta is currently Co-Editor of the Journal of Marketing Research.
Dr. V "Seenu" Srinivasan
Dr. V "Seenu" Srinivasan is the Adams Distinguished Professor of Management, Emeritus at the Stanford Business School. He is a President of India gold medalist from the Indian Institute of Technology, Madras and his M.S. and Ph.D. are from Carnegie-Mellon University. Dr. Srinivasan was formerly the director of Stanford Business School's doctoral program and the faculty director of its Strategic Marketing Management executive program. Dr. Srinivasan's primary research interest is in the measurement of customer preferences (conjoint analysis) and its role in product and service planning and pricing. He has also contributed to other market research areas such as measurement of brand equity and market structuring. Dr. Srinivasan has been a consultant to several companies and has won best-teacher awards. He was an associate editor of the Journal of Marketing Research and Management Science and is currently on the Editorial advisory board of Marketing Science. He received the Parlin Award for outstanding contributions to marketing research, the Churchill Award for lifetime achievement in marketing research, the Converse Award for outstanding contributions to the development of the science of marketing, the "Buck" Weaver award for lifetime contribution to the theory and practice of marketing science, and ten other best research paper awards. He is a fellow of the Institute for Operations Research and Management Science (INFORMS) and a fellow of the INFORMS Society for Marketing Science.
Dr. Varsha Jain
Dr. Varsha Jain is an Associate Professor in Integrated Marketing Communications and the Chair, Dissertation, Co-chair, Research at the MICA (India). Dr. Varsha has authored 85 publications in international, national and trade journals, book chapters and case study collections, including the Journal of Product and Brand Management, the Journal of Marketing Communication, Healthy Marketing Quarterly, the International Journal of Mobile Marketing, the Journal of Consumer Marketing, Young Consumers, the Asia-Pacific Journal of Business Administration, Middle East Media Educator, Marketing Insights and Marketing News, and the Emerald Emerging Markets Case Studies Collection. She has also won gold medals in the categories of not only, "Outstanding Management Researcher Award - 2016", "Young Outstanding Management Researcher – 2013", but also "Outstanding Woman Management Researcher–2012", awarded by AIMS (The Association of Indian Management Scholars) International. In her research and teaching career, she was visiting scholar and guest at The Medill School, Northwestern University, USA in May 2013 and April 2015, and visiting professor at the Indian Institute of Management (IIM), Indore in July 2013 and IIM, Trichy in December 2014. Her research specialties lie in mobile and digital marketing, luxury branding, and digital natives. Dr. Varsha's current work entails writing a books on Indian Consumer Behaviour in an Interactive Market Place and Customer Relationship Management with Prof. Jagdish Sheth (Emory University, USA), Prof. Don Schultz (Northwestern University, USA), and Prof. G. Shainesh (IIM, Bangalore, India).
Dr. Werner Reinartz
Dr. Werner Reinartz is a Professor of Marketing at the University of Cologne, and the Director of the Center for Research in Retailing (IFH), Germany. Professor Reinartz holds a Ph.D. in Marketing from the University of Houston (1999). His research interest and expertise focuses on the subjects of marketing strategy, retailing, customer relationship management (CRM), and service strategies. His work in these domains has been recognized with major academic awards, such as the AMA Doctoral Dissertation Competition, the Don Lehmann Award for the Best Dissertation-Based Research Paper to be published in Journal of Marketing Research or Journal of Marketing, twice the MSI/Paul Root Award of the Journal of Marketing, Finalist for the O'Dell Award, and the Sheth Foundation/Journal of Marketing Award for long-term contribution to the marketing discipline. He has published extensively in journals such as Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of Retailing, International Journal of Marketing, and Journal of Service Research. In addition, his research was presented in five different feature articles in Harvard Business Review. Furthermore, he is area editor at the Journal of Marketing and Journal of Marketing Behavior as well as a member of the editorial board of the Journal of Retailing. In 2010, he was the host of the INFORMS Marketing Science Conference in Cologne.
Dr. G. Shainesh
Dr. G. Shainesh's research focus is on CRM, Services Marketing, and Service Innovations. At IIMB, he leads the cross-functional research initiative on consumer insights. His book titled Customer Relationship Management - A Strategic Perspective (Macmillan India) is a prescribed textbook for CRM courses at several business schools. He is also the co-author of a book on CRM titled Customer Relationship Management – Emerging Concepts, Tools and Applications (15th Reprint 2011, Tata McGraw Hill, New Delhi). His papers on services and relationship marketing have been published in the MIS Quarterly, Journal of Service Research, Journal of International Marketing, International Journal of Bank Marketing, International Journal of Retail and Distribution Management, International Journal of Technology Management, Journal of Relationship Marketing, International Marketing Review, Revue Francais du Marketing, Journal on Marketing & Communication, Vikalpa, and IIMB Management Review.
Dr. Vithala R. Rao
Dr. Vithala R. Rao is the Deane Malott Professor of Management and Professor of Marketing and Quantitative Methods, Johnson, Cornell University, Ithaca, New York. He is well known for his scholarly contributions to several topics including conjoint analysis and multidimensional scaling, trade promotions, pricing, market structure, corporate acquisition, brand equity, Internet recommendation systems, and experience products. His numerous papers have appeared in such journals as Journal of Marketing Research, Marketing Science, Journal of Marketing, Journal of Consumer Research, and Management Science. He serves on the editorial boards of various top journals in marketing. Professor Rao received the 2008 Charles Coolidge Parlin Marketing Research Award presented by the American Marketing Association Foundation. In 2012, he was elected Fellow of the INFORMS Society of Marketing Science and in 2016 he was elected American Marketing Association Fellow. He received the 2017 Churchill Award. He is the author or editor of six books in marketing including Pricing Research in Marketing and a recently published book, Applied Conjoint Analysis (2014) for which he received the Ziegel Award from Technometrics in 2016. He has worked for several corporations in the US and abroad as an Advisor and Seminar Leader. He was a visiting professor for short periods at various universities in the United States and abroad.
Dr. Amitava Chattopadhyay
Dr. Amitava Chattopadhyay is an expert on branding and innovation. He has published more than 60 articles, with the majority appearing in leading journals like the Journal of Marketing Research, Journal of Consumer Research, Journal of Marketing, Journal of Consumer Psychology, Marketing Science, and Management Science. He is on the editorial review boards of the Journal of Marketing, Journal of Consumer Research, Journal of Consumer Psychology, International Journal of Research in Marketing, and Long Range Planning. For his research, Professor Chattopadhyay was awarded the Robert Ferber Award. His book entitled The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands was recognized as "The Best Business Book for 2012" by Strategy +Business. He is a Fellow of the Institute on Asian Consumer Insights and the CEIBS Center for Emerging Market Studies. Aside from teaching in degree programs, Professor Chattopadhyay has taught in executive programs in Europe, The Americas, Australia, Asia, and Africa.
Dr. Jun Yan
Dr. Jun Yan is Associate Professor in Marketing at Management School of Huazhong University of Sci. &Tech., China. She teaches Internet Marketing, Marketing Research and Marketing Engineering for Undergraduate and MBA students. Her research interests include mobile advertising, integrated marketing communication, integration of multi-channels, and marketing ethics. Her works appeared on Journal of Interactive Advertising, International Journal of Market Research, Computers in Human Behavior, Information Technology & People, etc. She also served consultancy for a lot of service companies in banking, telecommunication and tourist industries.
Dr. Vineet Kumar
Dr. Vineet Kumar is a faculty member at Yale School of Management. His focus areas include digital products and services, large scale data analytics (big data) and networks. He studies how firms should create and deliver value drivers in digital products and services, and strategies firms should adopt in developing and marketing digital products. His interests include the following specific topics: (a) digital transformation of companies, (b) digital business models and platforms, (c) product strategy and technological innovation. His work has been published in top academic journals, and his work has been featured in national and international media.
Dr. Denish Shah
Dr. Denish Shah is the Barbara and Elmer Sunday Professor, Associate Professor of Marketing, and, Director of the MS-Marketing program at the Robinson College of Business, Georgia State University. His research primarily deals with issues related to customer and brand management and lies at the intersection of technology, marketing, and firm performance. Dr. Shah's research has been published in the Journal of Marketing Research, Harvard Business Review, Marketing Science, Journal of Marketing, Sloan Management Review and several other outlets. He is the co-editor of the Handbook of Research on Customer Equity in Marketing, Edward Elgar Publishing. Dr. Shah's research work has been a finalist or winner of five best paper awards and three dissertation based awards. He is a 2015 MSI Young Scholar and recipient of 5 teaching excellence awards. Prior to his academic career, Dr. Shah worked for multinational corporations in USA and India. He holds a PhD in Marketing from the University of Connecticut – USA; MBA from ENPC (Ecole Nationale des Pontes Chausses) – Paris; and Bachelor of Engineering from Mumbai University, India.
Dr. Tapan K. Panda
Dr. Tapan K. Panda is currently Professor and Dean at Jindal Global Business School, NCR, New Delhi. Prior to joining JGBS, he was the founding Dean at School of Management, BML Munjal University. Dr Tapan was a full time faculty member in the area of marketing at Indian Institute of Management Lucknow, Kozhikode and Indore. He was the Director of Kotler- Srinivasan Center for Research in Marketing at Great Lakes Institute of Management. He has published 25 books in the area of marketing, branding, sales and distribution management, Customer Relationship Management. Dr Panda has more than 65 research papers published in various areas of management in both national and international journals. He can be reached at tapanpanda@gmail.com.
Dr. Ernest R. Cadotte
Dr. Ernest R. Cadotte is the John W. Fisher Professor of Innovative Learning at the University of Tennessee. He has a strong interest in experiential learning and is on the cutting edge of pedagogical innovations. Dr. Cadotte is the author of the Marketplace family of marketing and business simulations. His simulations have received Awards for Excellence in Learning Technology and 700,000 students in 60 countries have benefited from his creations. Professor Cadotte's research interests include learning processes, assessment, entrepreneurial decision-making, customer satisfaction, channel management, and psychological measurement. He has published in the Journal of Marketing Research, Journal of Marketing, Research in Marketing, Cornell Quarterly, and International Journal of Physical Distribution Management.
Dr. Richa Agrawal
Dr. Richa Agrawal, is faculty (Marketing) at the Indian Institute of Technology Madras. Much of her teaching and research concern - consumption communities, customer-firm relationships, consumer perceptions, motivations and behaviour. She has expertise in developing psychometric measures/scales and teaching design thinking for developing innovative solutions. Several of the research papers and theses supervised by her have been awarded Best Thesis and Best Research Paper awards, nationally and internationally. Her work is presented regularly at conferences organised by – American Marketing Association, Association of Consumer Research and Academy of Marketing Science. She conducts workshops on scale development, theory construction and case writing, and offers consultancy on various customer related issues.
Dr. Rakhi Thakur
Dr. Rakhi Thakur is currently Assistant Professor in the Department of Marketing, at the S.P. Jain Institute of Management and Research, Mumbai (SPJIMR). She has over 18 years of corporate and academic experience. Prior to joining academics, she has worked for leading Indian corporates including ICICI Prudential, Tata Consultancy Services, Shoppers Stop and KSA Technopak. She has received Dewang Mehta National Education Award for "Outstanding Faculty - Marketing Management" in 2016 and "Young Woman Management Researcher" award by Association of Indian Management Scholars (AIMS) in 2015. Rakhi's teaching and research interest are in the areas of International Marketing, Retail Marketing, Consumer Behavior, and E-commerce. Her research has appeared in scholarly journals including Journal of Retailing and Consumer Services, Journal of Business Strategy, Journal of Retail and Distribution Management, International Journal of Bank Marketing, Internet Research, and Journal of Indian Business Research. She has also published teaching case studies in Ivey Publishing and press articles in Forbes, Business Today and Business World.
Dr. Gopalkrishnan Iyer
Dr. Gopalkrishnan Iyer
Dr. Gopalkrishnan Iyer is Professor of Marketing and Coordinator for the Marketing PhD program at Florida Atlantic University in Boca Raton, Florida (USA). His teaching experience spans over 25 years and courses at all levels (undergraduate, MBA, MS, Ph.D. and Executive Education) and all formats (lectures, seminars, online, hybrid) in the disciplines of marketing, international business, e-commerce and management. He has developed and offered Ph.D. seminars on Marketing Theory, Philosophy of Science, Multivariate Research Methods, and Structural Equations Modeling. His current research interests are in the areas of business-to-business marketing, sustainability, entrepreneurship, innovation, global business, pricing and services marketing.
Dr. S. Neelamegham
Dr. S. Neelamegham
Dr. S. Neelamegham, is the Co-Founder of the Academy of Indian Marketing and former Dean of the Faculty of Management Studies of the University of Delhi. He is the Honorary Chairman of the Center for Entrepreneurship and Career Oriented Programs of the University of Delhi, and senior advisor to WASME (World Association of Small and Medium Enterprises). Educated at the Universities of Madras and Stanford, USA he received his Doctoral degree in Management from the University of Delhi. As a Ford Foundation Fellow he has also participated in the International Teachers Program of the Harvard Business School. Known for his pioneering work on developing Indian cases in Management, Dr. Neelamegham has collaborated with Professor Andrew R Towl former Director of Case Development of the Harvard Business School. He has served as a Visiting Professor at the University of Wisconsin (USA), Concordia University (Canada), Curtin International (Australia), University of Rio de Janeiro (Brazil), School of Tourism Organizations (France), Case Method Programme of Harvard Business School, Durban Institute of Technology, South Africa and as the Founder Dean of the School of Business Studies at the University of Zambia. A recipient of Australian Education Foundation Fellowship award he has lectured at several universities in Australia. He was the Chairman of the committee which prepared the blueprint for setting up the fifth IIM at Indore. An advisor and Board Member of several private and public sector organisations he has served as a consultant to Asian Development Bank, UNDP, Economic Commission (Africa), Asian Productivity organization and Asian Center for Development Administration. An author of numerous publications, his research interests include Changing face of Indian Marketing, Social Entrepreneurship, Management Education in India and Case Research and Development.
Dr. Piyush Sharma
Dr. Piyush Sharma
Dr. Piyush "Pi" Sharma has about thirty years' experience in industry and academics in India, Singapore, Hong Kong and Australia. Before joining Curtin University in Australia as a Professor of Marketing, he served as Associate Professor of Marketing at the Hong Kong Polytechnic University in Hong Kong, where he also served as Deputy Program Director of Hong Kong MBA program and Associate Dean – Internationalization for the Faculty of Business. He currently serves as an Associate Editor for Journal of Business Research and Journal of Services Marketing, as well as member of the Editorial Review Boards of Journal of International Business Studies, Journal of the Academy of Marketing Science, Journal of Service Research, European Journal of Marketing, Journal of Service Theory and Practice, International Journal of Emerging Markets and Journal of Indian Business Research. His research on cross-cultural consumer behavior, branding and marketing strategy, and services and international marketing, appears in major international journals, including Journal of International Business Studies, Journal of the Academy of Marketing Science, Journal of Service Research, Journal of Service Management, Journal of Business Research, European Journal of Marketing, Journal of Advertising, Journal of Marketing Management, Journal of Service Theory and Practice, and Journal of Services Marketing, among others.
Dr. Punam A. Keller
Dr. Punam A. Keller
Dr. Punam A. Keller is the Charles Henry Jones Third Century Professor of Management and Associate Dean for Innovation and Growth at the Tuck School of Business at Dartmouth College. Dr. Keller leads a variety of projects to improve health and wealth decision-making. She recently completed a project to reduce heart failure readmission rates (with Mayo Clinic) and increase prescription drug adherence (with CVS/Caremark). She also led an initiative to increase retirement saving among state and corporate employees. She partnered with CDC to create a marketing tool for customizing and measuring the effectiveness of health communications. The free online tool, MessageWorks, is available to the public at healthcommworks.org. She was a board member of PSI (Population Services International), the largest NGO providing health products and services to the poorest, most isolated people in the world.
Dr. Willem Smit
Dr. Willem Smit
Dr. Willem Smit is Professor of Marketing at the Asia School of Business and International Faculty Fellow at MIT. His expertise is on marketing strategy; specifically, on how marketers and entrepreneurs build, grow, and internationalize brands. After earning his PhD from the Rotterdam School of Management, Erasmus University, he became a research fellow at IMD, where he also designed and delivered executive development programs for multinational companies in the telecom, pharmaceutical and consumer-packaged goods industries. Before joining ASB, Prof Smit has taught at various schools in the Asia-Pacific region: NUS National University of Singapore, SMU Singapore Management University, TongJi University, Hult Shanghai, and MIT affiliate Malaysia Institute for Supply Chain Innovation.
Dr Sanjaya Singh Gaur
Dr. Sanjaya Singh Gaur
Dr. Sanjaya Singh Gaur is Professor and Head of Marketing at Sunway University Business School. He has also been the Director on the board of Bank of India (NZ) Limited during May 2012 to May 2017. With 25 years of academic and professional experience, he is a well published scholar, trainer and an accomplished teacher. His research spans across micro and macro aspects of business. The research settings in his empirical work include Malaysia, India, China, Germany, and New Zealand. Dr Gaur has also been consultant to several companies including GlaxoSmithKline, Advanced Medical Optics, Johnson & Johnson, HSBC, Kotak Mahindra Primus Limited, Ranbaxy Laboratories, RFCL, Geologistics India, SGS and Godrej & Boyce.
Dr. Balakrishna Grandhi
Dr. Balakrishna Grandhi (Marketing & Strategy), Former Dean – Executive MBA, SP Jain School of Global Management, Dubai – Mumbai – Singapore – Sydney. Dr. Grandhi, with over forty years of experience is a practitioner, teacher, trainer, mentor, simulator, consultant and researcher. He has immense passion to create a learning environment necessary to equip graduates with Stragility - - a 'strategic' and 'agile' thinking capability to grow stakeholder value in an ever-uncertain business environment.
Qualifications: FCIM (UK); MBA & PhD (Carlson School of Management, University of Minnesota); Masters in Management Sciences (Madras University).
Dr. Abhishek Mishra
Dr. Abhishek Mishra is a faculty member at IIM, Indore in the Marketing Area. In his past experience, Prof Mishra has worked as a management consultant for Holcim, the Swiss giant cement maker. Following this, he worked as a research consultant with IMRB International and worked for prestigious clients like Pepsi, Frito Lays, Visa and Glaxo-Smithkline. He then had short stints in academics with ICFAI and School of Management Sciences, before he took the plunge to undertake his PhD from IIM Lucknow, which he completed studying effects of consumer design perception on user experience and brand equity. After joining IIM Indore, his current research interest lies in the area of product management, new product development and reciprocal effects on brand attitude on parent brand. In the short duration of one year after joining IIM Indore, he has already published sixteen research papers, all of them in leading marketing journals like Journal of Business Research, Journal of Brand Management, AMS Review, Journal of Product and Brand Management, International Journal of Market Research, Vikalpa and Journal of Management Research to name a few. He has also presented his works at premium marketing conferences like the AMA Annual Conference, 2017, Marketing Science Conference 2017, AMA Winter Conference, 2016, AMS Summer Conference, 2016 and EMCB Marketing Conference, 2015. He currently teaches a core course of Marketing Research for PGP and an elective of Product Management and New Product Development for both PGP and Executive PGP programmes at IIM Indore. Additionally, he teaches two FPM level courses on Latent Variable Modelling and Fuzzy Sets as well as New Product Development. He is currently the Young Research Chair at IIM Indore and in the past has also secured a research grant of INR 4,00,000 from IIM Indore to support his international travel for a research collaboration at Simon Fraser University, Vancouver, Canada for a period of two months (March-April, 2016).
Dr. Markus Giesler
Dr. Markus Giesler is a consumer sociologist, ethnographer, and expert on market creation and customer experience design. He is an associate professor of marketing at the Schulich School of Business (York University), the chair of the marketing department, and the founding director of the Big Design Lab. His research appears in the Journal of Marketing, the Journal of Consumer Research, and Marketing Theory and is frequently cited in the New York Times, BusinessWeek, Washington Post, Wired, and other media outlets. Markus has been named "one of the best recognized experts studying high-technology consumer behavior" (Wired), one of "the young business school star professors on the rise" (Fortune), and one of "the 40 most outstanding business school professors under 40 in the world" (Poets & Quants).
Dr. Satyabhusan Dash
Dr. Satyabhusan Dash is currently working as Professor, Marketing area and Chairperson, Centre for Marketing in Emerging Economies at Indian Institute of Management; Lucknow. He is a Ph.D. from Vinod Gupta School of Management, IIT, Kharagpur. He was awarded Canadian Studies Doctoral Research Fellowship for Doctoral Research in Management in 2001. He has co-authored one book and more than thirty research papers in reputed referred International and National journals. His research has appeared in leading International journals including International Journal of Market Research, Journal of Brand Management, Academy of Marketing Science Review, Journal of International Consumer Marketing, Marketing Intelligence and Planning, Journal of Product and Brand Management and International journal of Bank Marketing. He has coauthored Indian subcontinent adaptation of Marketing Research text book titled "Marketing Research: An applied Orientation" with Prof. Naresh K. Malhotra. His co-authored research studies have won four best paper awards at the 2014 and 2012 annual conference of emerging market conference board, 2013 market research society of India annual conference and at the 5th International Conference on E-governance at Hyderabad. He is recipient of best research paper award from Emerald publications for the year 2012. His current areas of research interest have been on the topics of Online marketing, B2B Marketing, product and brand management, health care marketing.
Dr. Kezhong Zhang
Dr. Kezhong Zhang is Professor of Economics at Huazhong University of Science and Technology. He got PhD degree in Economics from Wuhan University, China. He has been working in the field of public policy and economic development, applying empirical evidence and economic theory to help design more effective government policies. He is recently focusing on aging and economic growth. He has published more than 50 articles in both Chinese and International premier journals, including Applied Economics, Annals of Finance and Economics, Energy, etc. His research and suggestions on public policy have been widely cited by media and adopted by governments. He is a council member of the China Association of Developmental Economics and Association of Labor Economics. He teaches for PhD, EMBA, MBA students and undergraduates. He got lots of excellent awards of teaching.
Dr. Constantine S. Katsikeas
Dr. Constantine S. Katsikeas is the Arnold Ziff Research Chair and Professor of Marketing and International Management, and the Founding Director of the Global and Strategic Marketing Research Center at Leeds University Business School, University of Leeds. He holds a B.Sc. from Athens University of Economics and Business, an M.A. from Lancaster University, and a Ph.D. from Cardiff University. His doctoral studies were supported by a scholarship from the ONASSIS Foundation. He is the Editor-in-Chief of Journal of International Marketing, published by the American Marketing Association, Marketing Editor of Journal of International Business Studies, and an Area Editor of Journal of the Academy of Marketing Science. Professor Katsikeas is twice the recipient of the American Marketing Association Global Marketing SIG's 2013 and 2015 Excellence in Global Marketing Award, the 2006 Hans B. Thorelli 5-Year Research Award by the American Marketing Association Foundation, and the 1999 S. Tamer Cavusgil Award. His interests lie in international marketing and export management, sales management, strategic alliances and interfirm collaborative relationships. He has published in Journal of Marketing, Strategic Management Journal, Organization Science, Journal of International Business Studies, Decision Sciences, Journal of International Marketing, Journal of the Academy of Marketing Science, and other journals. He has taught managers from a wide range of organizations including Toyota, Delhaize Le Lion, Aramco, Coca Cola, Atkins, Siemens, Boehringer Ingelheim, Sabic, Nadec, Philip Morris, Minerva, Audi, Mitsui Chemicals, Fortnum & Mason, A1 Telekom Austria, Mercedes-Benz, FirstPlus, Prozone, AB Vassilopoulos, GlaxoSmithKline, and Johnson & Johnson.
Dr. Stavroula Spyropoulou
Dr. Stavroula Spyropoulou is Professor in Marketing at Leeds University Business School and the Marketing Division’s Director of Doctoral Studies. She holds a BSc in Economics and Finance from University of Indianapolis and a PhD from University of Leeds. Her current research interests lie in international marketing, cross-cultural buyer-seller relationship collaboration and marketing strategy. She has published in academic journals including Journal of the Academy of Marketing Science, Journal of International Marketing, British Journal of Management, Industrial Marketing Management, International Marketing Review, and European Journal of Marketing among others. Her work is also regularly presented at leading academic conferences across the world.
Dr. Amalesh Sharma
Dr. Amalesh Sharma is an Assistant Professor of Marketing at the Mays Business School at Texas A&M University. He earned his PhD in Marketing from the Georgia State University, Atlanta. Prior to getting a PhD, he obtained a M.S. in Business Economics, and a M.S. in Managerial Science from Georgia State University, a PGDM from ITM Business School, Navi Mumbai, India, and a B.S. in Physics from the University of Delhi. Dr. Sharma is interested in studying the impact of firm and customer level strategies on firms’ performance. His substantive areas of interest include New Product Management, Marketing-Mix Decisions, M&A, Customer Management, and International Business. His research has been published in top-tier journals including Marketing Science, Journal of Marketing Research, Journal of the Academy of Marketing Science, Journal of Retailing, and Harvard Business Review. He worked in CPG and Financial and Banking Industries prior to joining PhD.