Dr. Robert P. Leone
Robert P. Leone holds the J. Vaughn and Evelyne H. Wilson Chair and is Professor of Marketing in the Neeley School of Business at Texas Christian University in Fort Worth, Texas. He received a B. A. in Mathematics and an MBA from the University of Texas at Arlington and a Ph.D. in Marketing from Purdue University. Prior to joining TCU in 2008, Professor Leone was a Chaired Professor at The Ohio State University (1992 – 2008) and The University of Texas at Austin (1978 – 1992).
Professor Leone served as the Co-Editor of the Journal of Marketing, the premier broad-based academic journal in Marketing, from 2009-2011. Professor Leone is also the recipient of the 2010 Churchill Award given by the American Marketing Association for "Lifetime Achievement in the area of Marketing Research". Professor Leone's primary research interests involve investigating the effects of advertising, price and promotion on market performance, branding and brand equity, and developing marketing metrics to help guide strategic decisions. He has written extensively in this area and has published in such journals as the Harvard Business Review, Journal of Marketing, Journal of Marketing Research, Marketing Science, Journal of the American Statistical Association, Management Science, Journal of Business and Economic Statistics, Journal of Advertising, Journal of Retailing, and Operations Research. His article titled "A Study of Marketing Generalizations" was awarded the Maynard Award from the American Marketing Association for the paper published in the Journal of Marketing judged to contribute most to theory in marketing. In 2013 Professor Leone received the Neeley School of Business' Deans' Research and Creativty Award Recepient. Professor Leone's recent research has been in the area of branding and brand equity, customer relationship management with a focus on understanding the impact of company equity and employee equity on customer loyalty, and customer co-production.
Professor Leone's teaching interests are in the areas of Marketing Management and Strategy, Marketing Research, and Customer Relationship Management. He has taught courses at the undergraduate, MBA, and Ph.D. levels, as well as various modules in Executive Education programs. Professor Leone has won a number of teaching awards including the 2014 Outstanding Elective Professor Award from the Neeley School of Business, the 2005 Outstanding Elective Professor award from the MBA students at Ohio State University, the 2006 Fisher College of Business Pace Setters Graduate Teaching Award, and the 2004, 2005 and 2006 Outstanding Marketing Elective award given by the MBA students at Ohio State. Professor Leone has done extensive teaching in Executive Education Programs for universities as well as companies. Professor Leone is also an active consultant and has worked for a wide range of domestic and global companies including Alliance Data Systems, Eli Lilly, Limited, Mary Kay Cosmetics, Procter and Gamble, Samsung, and Sears.
Professor Leone is involved in a number of professional activities. He is a frequent invited speaker at conferences sponsored by the American Marketing Association and the Marketing Science Institute. Professor Leone has served on the American Marketing Association's Educator's Council, he chaired the Second TIMS Marketing Science Conference, he has cochaired the American Marketing Association Summer Educator's Conference, and he cochaired the 2011 American Marketing Association Doctoral Consortium. Professor Leone was also named the 1997 Central Ohio Educational Marketer of the Year by the Columbus Chapter of the American Marketing Association.
Address: Professor Robert P. Leone J. Vaughn and Evelyne H. Wilson Chair and Professor of Marketing M.J. Neeley School of Business 375 Dan Rogers Hall Texas Christian University Fort Worth, TX 76129 email@example.com