Consortium Fellows

Hulya Karaman
Hulya is a Ph.D. candidate in Marketing at the Goizueta Business School at Emory University. Her primary research interests lie in investigating online word of mouth (WOM), customer engagement, and e-commerce. Broadly speaking, her work focuses on (1) identifying the extent to which social influence impacts online WOM, (2) investigating the relationship between online WOM and financial performance of products and services, (3) examining the impact of management response to online WOM, and (4) exploring the drivers of online WOM. In short, her research provides managerial insights into how online reviews evolve over time, how they impact customer decision making, and how managers should respond to them. Karaman received her B.S. in Mathematical Engineering from Istanbul Technical University, M.S. in Management from University of Florida, and M.S. in Business Administration from Washington University in St. Louis.
Nitin Soni
Nitin is a 3rd year student of Fellow Programme in Management (Marketing Area) at IIM Raipur. His prior education qualifications include a three-year Post Graduate Diploma in Management Part Time (2012-15 batch) from Xavier Institute of Management Bhubaneswar, Post Graduate Diploma in Information Technology from Indian Institute of Information Technology, Bengaluru (2001-03 batch) and BE(Electrical) from Bhilai Institute of Technology, Durg, Chhattisgarh. He has twelve years of entrepreneurial work experience. His research area of interest is behavioral decision making with-in the field of consumer behavior. For his thesis, he is examining the role of future expected price of any product on its current value perceptions. To be specific, he wants to examine the contextual factors under which consumers differentially weigh future price expectations, transaction value derived from current discounts and acquisition value in their purchase decisions. His research is pertinent in understanding consumers' perceptual or behavioral response to price changes over time and how do these responses vary across context.
Avinash Tripathi
Avinash is an advanced stage doctoral candidate at National Institute of Industrial Engineering (NITIE) Mumbai in the Behavioural Pricing (Marketing) area. His research experimentally investigates the pricing decisions under risk and the interplay of various factors with behavioural price frames to impact purchase decisions. His work has been accepted for publication in very reputed journals such as Journal of Consumer Marketing (JCM), Journal of International Consumer Marketing (JICM), The Marketing Review (TMR), and International Journal of Environmental Technology and Management (IJETM). He is MBA, EPM (IIT Bombay) and UGC-NET. He has more than 10 years of both industry and teaching experience. His area of interests include behavioural pricing, green marketing, consumer behavior, consumer decision making, and empirical quantitative marketing.
Anuj Pal Kapoor
Anuj is a PhD scholar specializing in Marketing and Finance at Faculty of Management Studies, University of Delhi. His research interest lies in consumer behavior towards ecommerce, measurement of consumer preferences and strategic alliances between banks and e-commerce players. He received his B.E in Electronics & Communications from Institute of Technology & Management, Gurgaon and his MBA from Symbiosis International University, Pune. Anuj has corporate experience of 5 years with Nokia, HDFC Life and Michael Page across Business & Service Excellence, Marketing and Recruitment functions. Anuj is also a UNESCO Fellow for projects undertaken in India and Europe.
Payal Trivedi
Payal is a Doctoral level Student from MICA Ahmedabad. Currently, she is in the second year of her doctoral programme. Her area of interest lies in understanding the consumer buying behavior of handloom products in Gujarat, a western state of India. The study will help to understand the buying patterns and factors responsible for the purchase of handloom products. Moreover, it will also investigate consumers' perceptions towards buying handloom products from online and offline platforms. As far as her academic experience is concerned, she has worked as an Assistant Professor in Marketing area at Pune Institute of Business Management, Pune and had also worked as an Academic Associate (Marketing) at Indian Institute of Management, Ahmedabad (IIM-A). In addition to that, she also possesses one year of industry experience.
Ragini Bhati
Ragini is a doctoral candidate in marketing at the Faculty of Management Studies, University of Delhi. She was awarded Junior Research Fellowship, in the year 2013, by University Grants Commission, India. Her research interest and expertise lies in the subjects of brand advocacy, electronic word of mouth marketing and influencer marketing. Her research aims towards solving new age marketing problems, using a wide array of research techniques, and providing actionable guidance to managers. She has presented papers in various conferences including MARCON, Indian Institute of Management, Calcutta. She has published articles in several journals and in a book. Her dissertation work focuses on the concept of customer brand advocacy and its role in the brand building process.
Sindhu Sahadevan Eradi
Sindhu is currently a Research Scholar with the prestigious management school, MICA in Ahmedabad, Gujarat where she also serves as the "Member of the Research Committee". Her broad research interests are in the areas of Gender politics and Post Gender Marketing. Her research paper, "Digital Mediations and Transgender Identity - Coping with Violence, Mobilization and Care of the Self" was recently selected for presentation at the IAMCR (International Association for Media and Communication Research) conference in Cartagena, Colombia. She has also attended the summer school on scholarship at the University of Tampere in Finland where she took courses to gain an overview of various research methodologies and media literacy. Prior to this, she was associated with a publication firm in the capacity of a Marketing Editor and Trainer. Here, she looked after the content delivery and management of academic textbooks for K-8 section catering to all educational boards. During this stint, she travelled all over the country to conduct book based as well as general workshops for teachers, students, school management and other stakeholders of the educational institution. She has conducted over 100 workshops across the country and still continues with her passion of transforming classrooms with constructive and fun pedagogy. She believes in the holistic development of personalities which occurs only with the intersection of right and left brain learning. She stresses on this theory not only in her workshops but in her life too. Sindhu is a certified Competent Communicator from the Toastmaster's International, USA. She has also won the Excellence award for Soft Skills from Dale Carnegie foundation. She has worked with various channels such as Kairali, Surya and Reporter as a VJ, anchor, actor and script writer. During this period, she has assisted directors like Vinayan as an actor and dubbing artiste. She has also interned with the Times of India as a reporter focusing on print journalism and an ad firm working on bringing to prominence the handloom sector in Kerala. She also keeps her fun and creative streak alive by participating in various activities across different fields. She was a finalist at the RJ hunt for the 91.9 FM in Punjab, as well at the Miss Kerala, Miss Navy Queen and South Indian Model Hunt pageants. She holds a Bachelor’s degree in Journalism and Mass communication and an MBA in Marketing from ICFAI University.
Alexander Witmaier
Alexander is a third year PhD candidate at the Institute for Market-based Management at LMU Munich. He received his MSc in International Business from Grenoble Graduate School of Business and gained several years of professional experience in brand management in the FMCG industry before joining the PhD program. His research focuses on consumerbased brand equity and spillover effects. More specifically, he is investigating into (1) the interplay between product brands and corporate brands in brand equity leverage and dilution and (2) the stability and predictive power of brand equity metrics.
Rumela Sengupta
Rumela is a doctoral candidate in Department of Marketing in J. Mack Robinson College of Business at Georgia State University, Atlanta. Her research interests include Digital & Social Media, managing customer journeys, Real-Time Marketing strategies and use of Machine Learning and AI in developing Marketing strategies. Currently she is working on developing a metric to quantify the extent to which consumption of a brand impacts the personal well-being of a consumer. Rumela worked for 3 years in Musigma Business Solutions, Bangalore, India as a Business Analyst, where she developed short-term and long-term Marketing Mix Models for one of the leading multinational computer technology firms and built dashboards to monitor KPI for the measuring the impact of the firm’s longest running brand campaign. She also worked on a project for the Customer Services team to help them increase their profit by identifying the drivers of Cost, Revenue and Customer Satisfaction and help the firm market its newly launched enterprise mobility management solution by generating and analyzing marketing ready leads and sizing profitable markets in non-North America regions. She received her B-Tech in Electronics and Communication Engineering from National Institute of Technology, Jamshedpur, India and M.S. in Managerial Sciences (minor in Business Analysis) from Georgia State University, Atlanta.
Ayan Ghosh Dastidar
Ayan is a PhD candidate in Marketing at the J. Mack Robinson College of Business at Georgia State University. His primary research interests are in the areas of Social Media Marketing, applications of Machine Learning in Marketing and Consumer Behavior. Presently, he is involved in a research project to build a Social Media listening center from ground up. This research endeavor involves employing advanced Machine Learning and Natural Language Processing techniques to fill the gaps that exists in understanding Marketing on Social Media platforms and to glean actionable insights for Businesses from unstructured data. He has a Bachelor's degree in Statistics from St. Xavier's College (Kolkata) and a Master's degree in Applied Statistics & Informatics from Indian Institute of Technology, Bombay. He was employed with HSBC Analytics for 4.5 years and has worked in diverse areas like Collections Strategy and Financial Crime & Compliance during his tenure at HSBC. His non-academic interests include Cricket, Badminton and Tennis. He is also an avid reader of World History.
Nandish Manangi
Nandish is a third year PhD candidate at Alliance University, Bengaluru. He is a Computer Science Engineer and has received his MBA in Marketing. He has over ten years of experience in US Consumer Analytics industry before joining the PhD program. His research focuses on Examining the moderating effect of consumer perceived value on buying decisions in the organic food industry. More specifically, he is extending the Theory of Planned Behaviour by using Analytical behavior framework to measure consumer perceived value influencing the buying decision of the consumers.
Satish Puranam
Satish is a fourth year PhD candidate in the Department of Management at the JJT University, Rajasthan. He has completed his bachelor's degree in Engineering from Bangalore University and MBA from T A Pai Management Institute of Management, Manipal (Karnataka). He has over 23 years post qualification professional experience in the functional areas of Sales & Distribution Brand management, Marketing & Promotions, Retail Operations, Business Development, with the specific focus on Franchisee development. Has exposure in the areas of Textiles, Garments, Watches and Cigarette industries, in leading organizations in India. He has traveled across length and breadth of the country and has created franchisee networks in various sectors in India. He is currently pursuing research, on "Current Trends in Franchising in Preschool sector". He has published three papers namely : (1) Work-Life Balance in context of Indian women (2) Impact of Urbanization in India on working women (3) Influence of nuclear families on child development in India. His study pioneering in the field of franchising in the Pre School Sector in India. His papers and dissertation investigate factors, parameters and emerging trends in franchising in the Pre School sector.
Kumar Shreshtha
Kumar is a 3rd-year Doctoral Student in the Marketing Group at Indian Institute of Management (IIM) Calcutta, India. He obtained his B. Tech from NIT, Jaipur in Mechanical Engineering and completed General Management Programme from XLRI, Jamshedpur. He has close to 9 years industry experience in which the majority part was spent in sales and marketing positions concerned with B2B sales and strategic marketing. His research interests are in the marketing history, retailing and consumer behavior. He can be contacted at kumars15@iimcal.ac.in or kumarshreshtha81@gmail.com.
Binay Kumar
Binay is a second year PhD student and researcher at the Center for Excellence in Brand and Customer Management (CEBCM) at the J. Mack Robinson College of Business, Georgia State University. He received B. Tech with honors from Indian Institute of Technology (IIT-BHU) Varanasi. Further, he obtained MBA in Marketing from Indian Institute of Management (IIM) Lucknow. Prior to joining the PhD program, he has worked in Indian Oil Corporation (fortune 500 company) in various managerial roles, especially in the area of distribution channels, retailing, and sales force management. He is interested in empirical marketing strategies and exploring relevant issues in his area of interests. His research interests include Marketing Channels, Sales Force Management, Retailing, and Marketing-Finance Interface. He is studying the effect of channel deletion on firm performance.
Kaushik Jayaram
Kaushik is a doctoral candidate in Marketing Strategy at University of Georgia. He earned his bachelor's degree in Electronics Engineering from JSS Academy (Bangalore) and then earned his MBA from Washington University in St. Louis. His research interests lie in understanding the impact of technology on customer experience from the first contemplation about purchase to retaining the customer for repeat purchases. Currently, he is working on understanding the impact of Artificial Intelligence (AI) technologies on the consumer experience. He is measuring the effect of AI on consumer satisfaction and learning how firms can best adopt AI for their needs.
Vartika Chaudhary
Vartika is a research scholar at IIT Bombay in the area of marketing. She has industry experience of five years with Nestle in Sales & Marketing. She has pursued PGDMB from XLRI, Jamshedpur and B.E. in Computer science. Her research interests lie consumer behaviour, consumer psychology and food marketing. Currently, she is working on "Consumer skepticism towards health claims on packaged food products".
Harikrishnan PK
Harikrishnan is pursuing Executive Fellow Programme in Marketing from IIM Lucknow, India. His current research focuses on 'Conceptualising the dark side of marketing promotions through experimental designs' embedding psychology, customer-brand relationships and consumer behaviour. He is an Electronics Engineer by graduation, holds MBA in Marketing (SJM SOM, IIT-Bombay) and Master of Research in Advanced Marketing from Lancaster University, UK. During his 12 years of Sales & Marketing career, he held leadership roles in AkzoNobel, Wipro Consumer Care, Mahindra & Mahindra and recently as Assistant General Manager in Vodafone. He can be reached at efpm04020@iiml.ac.in
Gurbir Singh
Gurbir is a third year Doctoral Student in the marketing area at IIM Indore. He holds a Bachelor degree in commerce and a MBA in Marketing from UBS, Punjab University, Chandigarh. He is a Fellow of Insurance Institute of India. He is having a work experience of 9 years in the financial and education sector. His research interest lies in the consumer behavior. More specifically, he is working on understanding (1) the ethical decision making process (2) the impact of control desires on purchasing behavior and (3) the impact of emotions on decision making.
Shilpi Saxena
Shilpi Saxena is a doctoral student at Indian Institute Of Technology, Madras. Her research interest lies in Customer Experience, Internet marketing & Customer relationship management. Her research focuses on measuring customer experience in return phase of customer journey and finding its consequences in context of online retailing. She received her M.Phil. in Marketing and M.B.A in Marketing & HR from Bundelkhand University, Jhansi. She was awarded Eligibility for Assistant Professor in Management by UGC, India. She has one year academic experience as Assistant Professor in Faculty of Management Studies, M.J.P Rohilkhand University, Bareilly. She has presented papers on various conferences including IIM Ahmedabad, NASMEI. She has published paper on several journals, conference proceedings and a chapter in a edited book.
Avishek Lahiri
Avishek is a 3rd year doctoral student and researcher at the Center for Excellence in Brand and Customer Management (CEBCM) at the J. Mack Robinson College of Business, Georgia State University. He is interested in the Marketing of New Technologies in general. His research is in the area of Customer Relationship Management and Stakeholder Engagement. The fields in which he wants to apply the CRM & CE principles are Digital Marketing, Social media & Mobile Marketing, E-commerce and the Sharing Economy currently. The first paper he published was in the topic of Mobile marketing along with Dr. V. Kumar and Orhan Bahadir Dogan. It investigates into strategies to engage customers and retain them in the realm of apps and smartphones. The framework suggests which revenue models and metrics to use followed by strategic recommendations for implementation. The second paper is a conceptual paper which proposes a strategic framework for sharing economy firms to develop a strong customer and service provider (e.g., Uber drivers or Airbnb hosts) base. Its critical for these 'service enabler' firms to maintain and grow an active critical mass of customers and service providers to become profitable. The current working paper is on the Sharing Economy as well. It investigates the weaknesses in the sharing economy business model. It offers solutions along with managerial insights to address the 'weak leg' or service providers. The conceptual framework is supported with the help of a field experiment. The ultimate goal is to keep all the actors involved in the process satisfied, loyal and profitable in the long run. Prior to joining the PhD. program, Avishek has worked in 3M in a territory sales role encompassing channel development of retailers and distributors, B2B customer acquisition and key account management. In Regalix, a Silicon Valley company, Avishek did strategy consulting to direct SME clients of Google in Adwords, YouTube, Shopping and other digital marketing channels. He also has internship experience in Philips India (Field Sales & Marketing) and the Swiss Holidays AG (Social Media Marketing, Website Development). He has a Masters in International Management from CEMS and ESADE Business School, Spain. Exchange semester: Richard Ivey school of business, Canada. He also has a Marketing Management MBA from IBS Kolkata, India. His Bachelors degree is in Commerce [Accountancy Honors] from Goenka College, Calcutta University, India. He was awarded Recipient of ICFAI Merit Scholarship 2009-10 and Recipient of ESADE Unity in Diversity Scholarship 2012. His research publications are 'Engaging Customers in the App World through Smart Analytics' (with Dr. V. Kumar and Orhan Bahadir Dogan), Journal of World Marketing Summit, 2(1), October 2016, Strategic Framework for a Profitable Sharing Economy (with Dr. V. Kumar and Orhan Bahadir Dogan), forthcoming Industrial Marketing Management Special Issue on Salesforce Management and Enhancing Firm Performance in the Sharing Economy: A Field Experiment Approach (with Dr. V. Kumar and Orhan Bahadir Dogan), Working Paper.
Aswathy Asokan A.
Aswathy is a doctoral scholar at Indian Institute of Technology Madras. She is working in marketing domain. Her area of interest includes customer experience, e-retailing, consumer behavior and methodological concepts. She has published a paper in Emerald on satisfaction modification intentions. She has a work experience of over 5 years in academics.
Sourav Borah
Sourav is a doctoral candidate in Marketing at IIM Bangalore. His research interest includes International Marketing, Services Marketing and Network Theory. He has published a paper in Journal of International Marketing. Prior to IIM Bangalore, he was associated with Indian School of Business, Hyderabad where he served as a Senior Academic Associate.
Mauli Soni
Mauli is a doctoral student in Marketing at Indian Institute of Management Bangalore. She is an electronics and communication engineer and a management graduate from IIM Raipur. Having worked in channels, sales and marketing areas in a major Oil and Gas firm in India, her research areas are aligned similarly. Her research focuses on understanding the effect of non-cultural properties of Emerging Markets that affect consumption and the role that different channels play in the context. She is also working on establishing the evolution of taste differences in popular and expert opinions in a movie industry.
Aishwarya Ramsundar
Aishwarya is a doctoral scholar (Marketing) at the Indian Institute of Management, Bangalore. Her research interests are in the areas of consumer behaviour and retailing. Specific research interests include online shopping behaviour, the impact of aesthetics on choice, and role of national identity in decision making. Her current research looks at the impact of e-commerce design on different stages of purchase. She holds a MBA and a Master of Fine Arts degree.
Rajesh Gaurav
Rajesh is a second year doctoral student in Marketing area at Indian School of Business (ISB), Hyderabad. He is interested in using data and quantitative models to solve marketing problems. Prior to joining ISB, he was a research associate at IIM Bangalore for a year. Before getting into academics he worked in industry for 12+ years. In various roles, he has handled many analytics and business intelligence related projects for multiple international companies.
Rakibul Hasan
Rakibul is a doctoral student at Institute of Business Administration, University of Dhaka. His research interest lies in Media Consumption, digital Transformation and Consumer Socialization. His research focuses on Digital Transformation of Media in Bangladesh and its impact on Consumer Socialization. He completed MBA from School of Business and Economics, North South University, Dhaka and BBA from Institute of Business Administration, Jahangirnagar University, Savar, Dhaka. He has more than one decade of experience in Media. Working with Dentsu Aegis Network as Group Chief Operating Officer since August 2016 with responsibilities to lead the agency relationship with key clients and drive business growth for the company. Prior to current role he worked with GroupM & Publicis Media in leadership positions.
Bandinee Pradhan
Bandinee is an FPM Scholar in Marketing Area at Management Development Institute Gurgaon. She received her PGDM in marketing prior to joining FPM. Her research focuses on online services and consumer acceptance of new technology. She presented several papers at national conferences including SP Jain Institute of Management and MDI. One of her paper co-authored with Prof. Avinash Kapoor is also accepted for upcoming 2018 AMA Winter Academic Conference which is to be held in New Orleans, USA. One of her review paper and one case are also accepted for publication. Non-academics interest includes Computer Gaming, Science Fiction Books, and Painting. She can be contacted at fpm15bandini_p@mdi.ac.in.
Loh Huey Shee
Huey Shee is a PhD candidate in the department of Marketing at Sunway University, Malaysia. Before taking up the PhD journey, she has taught at various degree granting institutions as a lecturer and has also assumed various marketing role in firms from diverse industries including FMCG. Being a radical thinker herself, she is always interested to explore challenging areas in the field of marketing. Her research interests involve constructs such as emotions, self, and consumer-brand relationship. Particularly, her current work is on understanding how compensatory consumption could serve as psychological means to enhance self-esteem and regulate negative emotions in order to achieve overall well-being. Accordingly, she is focusing on examining the impact of nostalgia and loneliness on individual’s brand consumption behaviour.
Ratan Pandit
Ratan is a FPM scholar in Marketing area at Management Development Institute (MDI) Gurgaon. Prior to this, he has done MBA in Marketing and B.Sc. (Medical). His thesis is focused on use of social media by salespeople in relationship management with their clients and in achieving their sales targets. His research interests include B2B Marketing and consumer empowerment. He has presented papers in national and international conferences at IIM Ahmedabad, MDI Gurgaon, IIM Lucknow etc. His book review has been published in ‘Vision: The Journal of Business Perspective’. One of his teaching case study is under review process, for publication with Richard Ivey Case Publication. He has worked for eight years in sales and channel management profiles, majorly in pharmaceutical industry, in companies like Cipla Ltd. and Glenmark Ltd. In his leisure time, he enjoys meditation, cooking, observing online shopping behavior, and reading literature on psychological behavior and spirituality.
Racheal Louis Vincent
Racheal is a Lecturer in Sunway College, Malaysia and at the same time a PhD candidate in the Department of Marketing at the Sunway University Business School, Malaysia. Her research interest lies in the areas of consumer behaviour and shared consumption. She has received two best paper awards for her paper titled Sharing: What Do We Know and What We Don’t Know in 2016 and Sustainable Consumption: The Context of Closing Sharing in 2017. Prior to joining the academia, she had two years of industry experience. Her non-academic interest includes fashion and fitness.
Karen Tejedor Bowen
Karen is a second year marketing doctoral student at Leeds University Business School. After her MSc, she went back to her career in-industry, gathering a total of 8 years' experience in international brand management, creative marketing strategy and retail experience design. She used her extensive work with global sports brands as inspiration for her PhD topic: 'Social group impact on motivation for virtuous behaviours'. Her research aims to gain a better understanding of how to enhance consumer wellbeing by combining social comparison and motivation theories. She focuses specifically on intragroup comparisons, collective self-esteem and their effects on motivation to explore performance and wellbeing outcomes. These are also her areas of interest to expand her future research agenda: wellbeing, vice vs virtue, social groups and group behaviours, and motivation development.
Madhu Mandal
Madhu is currently pursuing Fellow Program in Management (FPM) at Indian Institute of Management Lucknow in Marketing Area. She has completed her Bachelors in Statistics from Hindu College, Delhi University and PGDM from ITM Navi Mumbai. She has been awarded Junior Research Fellowship (JRF) through NET in Management by UGC. Her research interest includes Consumer Behavior, Brand Management, Decision Making Child Psychology, Social Network Analytics. Currently, she is working on Adolescents' Customer Brand Engagement Behavior.
Mostafizur Rahman
Mostafizur is a doctoral student at Institute of Business Administration, University of Dhaka. His research interest lies in Marketing, Competitiveness and Global Value Chains. His current research focuses on Agribusiness Competitiveness in the context of Bangladesh: An analysis by Global Value Chain (GVC) Approach. He graduated in Agriculture from Bangladesh Agricultural University and completed MBA from Northern University Bangladesh, Dhaka with major in Marketing. He also took part in various business deals and workshops in several countries in Asia and Europe. He has more than one decade of experience in Marketing and Business Development. He is working with Partex Agro Ltd. (A Partex Star Group Company) as Asst. General Manager since January 2016 with responsibilities to lead a diverse team for supply chain, marketing and business development and drive business growth for the company. Prior to the current role he worked for Young Consultants and ACI Limited. Continuous learning and adaptations get priority in his management style.
Suddhachit Mitra
Suddhachit is an advanced-level doctoral candidate in Rural Management at the Institute of Rural Management Anand (IRMA). His research interests focus on various aggregate mathematical models including the Bass model in diffusion of innovative products and methodologies to estimate such models. His dissertation investigates the relative efficacy of these models and estimation methods in the context of subsistence markets in India. More generally, his areas of interest include Consumer Behavior, Strategic Management and Philosophy of Sciences. He has published with reputed publishers and presented at conferences. He holds a Master’s degree in Science followed by an M. Phil in Management.
Christina Papadopoulou
Christina is a Doctoral Researcher at Leeds University Business School, UK. She holds a BSc in Applied Informatics from the University of Macedonia, Greece and an MSc in International Marketing Management from the University of Leeds, UK. Her research interests revolve around psychological mechanisms guiding managerial decision making on international marketing, standardization/adaptation strategies, entry mode choice and psychological distance.