Consortium Fellows

Ms. Sunaina Jain
Sunaina is a fourth year PhD candidate in the department of marketing at The University of Iowa. She earned her bachelor's degree in Engineering from Manipal Institute of Technology (Karnataka) and an MBA from Symbiosis Institute of Business Management (SIBM Pune) before joining the PhD program. Her research area spans consumer behavior, and, judgment and decision making. More specifically, her interests lie in the areas of grounded cognition, metaphors and embodiment, attention biases and memory limitations. She uses techniques such as eye tracking, response latencies and facial expression analysis as a part of her research methodology. In her dissertation, she investigates how and when certain embodied states metaphorically influence consumers' attitudes and judgments. Sunaina is an avid traveler and loves exploring new places.
Ms. Hulya Karaman
Hulya Karaman is a Ph.D. candidate in Marketing at the Goizueta Business School at Emory University. Her primary research interests lie in investigating online word of mouth (WOM), customer engagement, and e-commerce. Broadly speaking, her work focuses on (1) identifying the extent to which social influence impacts online WOM, (2) investigating the relationship between online WOM and financial performance of products and services, (3) examining the impact of management response to online WOM, and (4) exploring the drivers of online WOM. In short, her research provides managerial insights into how online reviews evolve over time, how they impact customer decision making, and how managers should respond to them. Karaman received her B.S. in Mathematical Engineering from Istanbul Technical University, M.S. in Management from University of Florida, and M.S. in Business Administration from Washington University in St. Louis.
Mr. Nitin Soni
Nitin is a 3rd year student of Fellow Programme in Management (Marketing Area) at IIM Raipur. His prior education qualifications include a three-year Post Graduate Diploma in Management Part Time (2012-15 batch) from Xavier Institute of Management Bhubaneswar, Post Graduate Diploma in Information Technology from Indian Institute of Information Technology, Bengaluru (2001-03 batch) and BE(Electrical) from Bhilai Institute of Technology, Durg, Chhattisgarh. He has twelve years of entrepreneurial work experience. His research area of interest is behavioral decision making with-in the field of consumer behavior. For his thesis, he is examining the role of future expected price of any product on its current value perceptions. To be specific, he wants to examine the contextual factors under which consumers differentially weigh future price expectations, transaction value derived from current discounts and acquisition value in their purchase decisions. His research is pertinent in understanding consumers' perceptual or behavioral response to price changes over time and how do these responses vary across context.
Mr. Matthew T. Jenkins
Matthew T. Jenkins is an Assistant Professor of Logistics and Supply Chain Management at Georgia Southern University. Dr. Jenkins' primary research interests concern strategic adaptive supply chain capabilities, with a focus on adaptation of supply chain strategy and operations in emerging markets. He has published articles in Journal of Supply Chain Management and annual conference proceedings. For his dissertation, Dr. Jenkins investigated the role of supply chain resource orchestration and supply chain knowledge in improving product launch performance in emerging markets.
Mr. Avinash Tripathi
Avinash Tripathi is an advanced stage doctoral candidate at National Institute of Industrial Engineering (NITIE) Mumbai in the Behavioural Pricing (Marketing) area. His research experimentally investigates the pricing decisions under risk and the interplay of various factors with behavioural price frames to impact purchase decisions. His work has been accepted for publication in very reputed journals such as Journal of Consumer Marketing (JCM), Journal of International Consumer Marketing (JICM), The Marketing Review (TMR), and International Journal of Environmental Technology and Management (IJETM). He is MBA, EPM (IIT Bombay) and UGC-NET. He has more than 10 years of both industry and teaching experience. His area of interests include behavioural pricing, green marketing, consumer behavior, consumer decision making, and empirical quantitative marketing.
Mr. Anuj Pal Kapoor
Anuj Pal Kapoor is a PhD scholar specializing in Marketing and Finance at Faculty of Management Studies, University of Delhi. His research interest lies in consumer behavior towards e-commerce, measurement of consumer preferences and strategic alliances between banks and e-commerce players. He received his B.E in Electronics & Communications from Institute of Technology & Management, Gurgaon and his MBA from Symbiosis International University, Pune. Anuj has corporate experience of 5 years with Nokia, HDFC Life and Michael Page across Business & Service Excellence, Marketing and Recruitment functions. Anuj is also a UNESCO Fellow for projects undertaken in India and Europe.
Ms. Payal Trivedi
Payal Trivedi is a Doctoral level Student from MICA Ahmedabad. Currently, she is in the second year of her doctoral programme. Her area of interest lies in understanding the consumer buying behavior of handloom products in Gujarat, a western state of India. The study will help to understand the buying patterns and factors responsible for the purchase of handloom products. Moreover, it will also investigate consumers' perceptions towards buying handloom products from online and offline platforms. As far as her academic experience is concerned, she has worked as an Assistant Professor in Marketing area at Pune Institute of Business Management, Pune and had also worked as an Academic Associate (Marketing) at Indian Institute of Management, Ahmedabad (IIM-A). In addition to that, she also possesses one year of industry experience.
Ms. Ragini Bhati
Ragini is a doctoral candidate in marketing at the Faculty of Management Studies, University of Delhi. She was awarded Junior Research Fellowship, in the year 2013, by University Grants Commission, India. Her research interest and expertise lies in the subjects of brand advocacy, electronic word of mouth marketing and influencer marketing. Her research aims towards solving new age marketing problems, using a wide array of research techniques, and providing actionable guidance to managers. She has presented papers in various conferences including MARCON, Indian Institute of Management, Calcutta. She has published articles in several journals and in a book. Her dissertation work focuses on the concept of customer brand advocacy and its role in the brand building process.
Ms. Sindhu Eradi
Sindhu Eradi is currently a Research Scholar with the prestigious management school, MICA in Ahmadabad, Gujarat where she also serves as the "Member of the Research Committee". Her broad research interests are in the areas of Gender politics and Post Gender Marketing. Her research paper, "Digital Mediations and Transgender Identity - Coping with Violence, Mobilization and Care of the Self" was recently selected for presentation at the IAMCR (International Association for Media and Communication Research) conference in Cartagena, Colombia. She has also attended the summer school on scholarship at the University of Tampere in Finland where she took courses to gain an overview of various research methodologies and media literacy.
Prior to this, she was associated with a publication firm in the capacity of a Marketing Editor and Trainer. Here, she looked after the content delivery and management of academic textbooks for K-8 section catering to all educational boards. During this stint, she travelled all over the country to conduct book based as well as general workshops for teachers, students, school management and other stakeholders of the educational institution. She has conducted over 100 workshops across the country and still continues with her passion of transforming classrooms with constructive and fun pedagogy. She believes in the holistic development of personalities which occurs only with the intersection of right and left brain learning. She stresses on this theory not only in her workshops but in her life too.
Sindhu is a certified Competent Communicator from the Toastmaster's International, USA. She has also won the Excellence award for Soft Skills from Dale Carnegie foundation. She has worked with various channels such as Kairali, Surya and Reporter as a VJ, anchor, actor and script writer. During this period, she has assisted directors like Vinayan as an actor and dubbing artiste. She has also interned with the Times of India as a reporter focusing on print journalism and an ad firm working on bringing to prominence the handloom sector in Kerala. She also keeps her fun and creative streak alive by participating in various activities across different fields. She was a finalist at the RJ hunt for the 91.9 FM in Punjab, as well at the Miss Kerala, Miss Navy Queen and South Indian Model Hunt pageants. She holds a Bachelors degree in Journalism and Mass communication and an MBA in Marketing from ICFAI University.
Mr. Alexander Witmaier
Alex is a third year PhD candidate at the Institute for Market-based Management at LMU Munich. He received his MSc in International Business from Grenoble Graduate School of Business and gained several years of professional experience in brand management in the FMCG industry before joining the PhD program. His research focuses on consumer-based brand equity and spillover effects. More specifically, he is investigating into (1) the interplay between product brands and corporate brands in brand equity leverage and dilution and (2) the stability and predictive power of brand equity metrics.