Schedule

Tentative Consortium Schedule

9:30 AM - 11:00 AM

Conceptual and Methodological Issues in Empirical Research

Dr. Amalesh Sharma, Texas A&M University
  • How to conceptualize a research problem
  • How to collect the data
  • How to design a field experiment
  • How to specify the model
  • How to draw and present the managerial insights
Location: 2nd floor Board Room
11:00 AM - 11:30 AM

Break

Location: 2nd floor Reception Area
11:30 AM - 12:45 PM

Teaching Simulation

Dr. Ernest Cadotte, University of Tennessee
Location: 2nd floor board room
12:45 PM - 1:45 PM

Lunch & Registration for the Consortium

1:45 PM - 2:30 PM

Opening Session

Welcome Address – Dr. V. Kumar, Georgia State University

History of the Consortium/ Remarks about AIM
- Dr. Jagdish N. Sheth, Academy of Indian Marketing

Message from the Host – Dr. Uday Salunke, Group Director, WeSchool & team
Address of Chief Guest – Dr Anil Menon, CISCO
Release of book 'Legends in Strategic Marketing'
Location: D4 & 5
2:30 PM - 4:00 PM

Plenary Session I

The Tradecraft of Publishing
Chair:Dr. David Stewart, LMU California VP – Publications, AMA
  • 'Generating Ideas for Research'
    Dr. V. Kumar, Georgia State University Editor, Journal of Marketing
  • 'Choosing the Right Data, Right Model and Right Analysis'
    Dr.Vithala Rao, Cornell University
  • 'Manuscript Revision and Resubmission: Some Guideposts'
    Dr. Sachin Gupta, Cornell University Co-Editor, Journal of Marketing Research
  • 'Developing Practical Insights'
    Dr. Constantine Katsikeas, University of Leeds Editor, Journal of International Marketing
Location: D4 & 5
4:00 PM - 4:30 PM

Break

4:30 PM - 5:30 PM

Role of University Research Centers in Generating Scholarly Research

  • Dr. Jun Yan, HUST, Wuhan, China
  • Dr. Werner Reinartz, University of Cologne, Germany
Location: D4 & 5
5:30 PM - 7:00 PM

Bridging Research Perspectives I

Digital and Social Media Marketing
  • Dr. Denish Shah, Georgia State University
  • Dr. Vineet Kumar, Yale
  • Dr. Neeraj Pandey, NITIE Mumbai
  • Dr. Abhishek Mishra, IIM Indore
Location: D4
Innovation and New Product Development
  • Dr. S. Arunachalam, ISB
  • Dr. Renana Peres, Hebrew University
  • Dr. Markus Giesler, York University
  • Dr. Ramendra Singh, IIM Calcutta
Location: D1
7:00 PM - 9:00 PM

Dinner & Social Activity

Location: Amphitheatre
8:45 AM – 9:00 AM

Reflections of Day 1

Dr. Neelmegham, Director, AIM
Location: 2nd floor Board Room
9:00 AM – 10:30 AM

Bridging Research Perspectives II

Advances in Consumer Behaviour
  • Dr. Amitava Chattopadhyay, INSEAD
  • Dr. Jagdish N. Sheth, Emory University; AIM
  • Dr. Russell Belk, York University
Location: 2nd floor Board Room
Advertising and Promotions
  • Dr. Varsha Jain, MICA
  • Dr. Ray Titus, Alliance University
  • Dr. Harsh V. Verma, FMS, Delhi University
  • Dr. Kezhong Zhang, HUST
Location: 2nd floor Brain Storm Room
10:30 AM – 11:00 AM

Tea Break

11:00 AM – 12:30 PM

Bridging Research Perspectives III

Customer Relationship Management
  • Dr. Werner Reinartz, University of Cologne, Germany
  • Dr. Piyush Sharma, Curtin Business School
  • Dr. Richa Agarwal, IIT Madras
  • Dr. Atul Parvatiyar, iCRM
Location: 2nd floor Board Room
Marketing Models
  • Dr. Vithala Rao, Cornell University
  • Dr. V. Srinivasan, GSB Stanford
  • Dr. Elisabeth Honka, UCLA Anderson
Location: 2nd floor Brain Storm Room
12:30 PM – 1:30 PM

Lunch

1:30 AM – 3:00 PM

Bridging Research Perspectives IV

Services Marketing
  • Dr. A. Parasuraman, University of Miami
  • Dr. Jun Yan, HUST, Wuhan, China
  • Dr. Shaphali Gupta, MDI Gurgaon
  • Dr. G. Shainesh, Indian Institute of Management Bangalore
Location: 2nd floor Board Room
Retailing
Chair: Dr. Satyabhusan Dash, IIM Lucknow
  • Dr. Balakrishanan Gandhi, S.P. Jain Global School
  • Dr. Rakhi Thakur, SPJIMR
  • Dr. Tapan Panda, BML Munjal University
  • Dr. Piyush Sinha, Indian Institute of Management Ahmedabad
Location: 2nd floor Brain Storm Room
3:00 PM – 3:30 PM

Tea/Coffee break

Location: 2nd floor Reception
3:30 PM – 5:00 PM

Speed Dating

Coordinated by Prof. Dr. Denish Shah, Georgia State University
Location: 2nd floor
5:00 PM onwards

Outside Event & Dinner

8:45 AM – 9:00 AM

Reflections from Day 2

Dr. Neelmegham, Director, AIM
Location: 2nd floor Board Room
9:00 AM –10:30 AM

Plenary Session II

Linking Academic Research to Business Practice
  • Dr. V. Kumar, Georgia State University
  • Dr. Rajendra Srivastava, ISB
  • Dr. Robert P. Leone, Texas Christian University
Location: 2nd floor Board Room
10:30 AM – 11:00 AM

Tea Break

Location: 2nd floor
11:00 AM –12:30 PM

Bridging Research Perspectives V

International Marketing/Social Marketing
  • Dr. Punam Keller, Tuck Dartmouth
  • Dr. S.S. Gaur, Sunway University
  • Dr. S. Spyropoulou, Leeds University Business School
Location: 2nd floor Board Room
Marketing Strategy
  • Dr. Rajan Varadarajan, Texas A&M University
  • Dr. Willem Smit, Asian School of Business
  • Dr. Sanjay Patro, XLRI Jamshedpur
Location: 2nd floor Brain Storm Room
12:30 PM – 1:30 PM

Lunch Break

1:30 PM –3:00 PM

Research and Teaching Development

Being an Effective Teacher
  • Dr. V. Venkata Ramana, Uni of Hyderabad
  • Dr. Gopalkrishnan Iyer, Florida Atlantic University
Location: 2nd floor Board Room
3:00 PM – 3:30 PM

Tea/Coffee Break

3:30 PM –4:00 PM

Consortium Concludes

Closing Remarks
Co-Chairs:
Dr. Jagdish N. Sheth, Academy of Indian Marketing
Dr. V. Kumar, Academy of Indian Marketing
Dr. Uday Salunke, Group Director, WeSchool
Vote of Thanks
Location: D4 & 5
4:00 PM Onwards

Concluding session of Dr Ernie on Simulation