Schedule

Consortium Schedule

9:30 AM - 11:00 AM

Conceptual and Methodological Issues in Empirical Research

Dr. Amalesh Sharma, Texas A&M University

  • How to conceptualize a research problem
  • How to collect the data
  • How to design a field experiment
  • How to specify the model
  • How to draw and present the managerial insights
Location: 2nd Floor Board Room
11:00 AM - 11:30 AM

Break

Location: 2nd Floor Reception Area
11:30 AM - 12:45 PM

Teaching Simulation

Dr. Ernest Cadotte, University of Tennessee
Location: 2nd Floor Board Room
12:45 PM - 1:30 PM

Lunch & Registration for the Consortium

Location: 2nd Floor Terrace
1:30 PM - 1:45 PM

Group Photograph

Location: Amphitheatre
1:45 PM - 2:30 PM

Opening Session

Welcome Address
- Dr. V. Kumar, Georgia State University

History of the Consortium/ Remarks about AIM
- Dr. Jagdish N. Sheth, Academy of Indian Marketing

Message from the Host
- Dr. Uday Salunke, Group Director, WeSchool

Address of Chief Guest
- Dr. Anil Menon, President, CISCO

Release of book 'Legends in Strategic Marketing'
Location: D4 & D5
2:30 PM - 4:00 PM

Plenary Session I

The Tradecraft of Publishing
Chair: Dr. David Stewart, LMU California, VP - Publications, AMA

  • 'Generating Ideas for Research'
    Dr. V. Kumar, Georgia State University Editor, Journal of Marketing
  • 'Choosing the Right Data, Right Model and Right Analysis'
    Dr. Vithala Rao, Cornell University
  • 'Manuscript Revision and Resubmission: Some Guideposts'
    Dr. Sachin Gupta, Cornell University Co-Editor, Journal of Marketing Research
  • 'Developing An Effective Research Strategy'
    Dr. Constantine Katsikeas, University of Leeds Editor, Journal of International Marketing
Location: D4 & D5
4:00 PM - 4:30 PM

Tea Break

Location: Open Terrace
4:30 PM - 5:30 PM

Role of University Research Centers in Generating Scholarly Research

Chair: Dr. Madhumita, WeSchool
  • Dr. Jun Yan, HUST, Wuhan, China
  • Dr. Werner Reinartz, University of Cologne, Germany
Location: 2nd Floor Board Room
5:30 PM - 7:00 PM

Bridging Research Perspectives I

Digital and Social Media Marketing
Chair: Prof. Vijay Rego, WeSchool

  • Dr. Denish Shah, Georgia State University
  • Dr. Vineet Kumar, Yale
  • Dr. Neeraj Pandey, NITIE Mumbai
  • Dr. Abhishek Mishra, IIM Indore
Location: 2nd Floor Brainstorm Room
Innovation and New Product Development
Chair: Dr. D. N. Murthy, WeSchool
  • Dr. S. Arunachalam, ISB
  • Dr. Renana Peres, Hebrew University
  • Dr. Markus Giesler, York University
  • Dr. Ramendra Singh, IIM Calcutta
Location: 2nd Floor Board Room
7:00 PM - 9:00 PM

Social Activity & Dinner

Fire Side Chat with Mrs. Rohini Nilekani
Culture of Karnataka - The Yakshagana
Followed by Dinner
Location: Amphitheatre
8:45 AM – 9:00 AM

Reflections of Day 1

Dr. Neelmegham, Director, AIM
Location: 2nd Floor Board Room
9:00 AM – 10:30 AM

Bridging Research Perspectives II

Advances in Consumer Behaviour
Chair: Prof. Prakash Unakal, WeSchool

  • Dr. Jagdish N. Sheth, Emory University; AIM
  • Dr. Russell Belk, York University
  • Dr. Ray Titus, Alliance University
Location: 2nd Floor Board Room
Advertising and Promotions
Chair: Dr. Anuradha Mahesh, WeSchool

  • Dr. Varsha Jain, MICA
  • Dr. Harsh V. Verma, FMS, Delhi University
  • Dr. Kezhong Zhang, HUST
Location: 2nd Floor Brainstorm Room
10:30 AM – 11:00 AM

Tea Break

Location: 2nd Floor Reception
11:00 AM – 12:30 PM

Bridging Research Perspectives III

Customer Relationship Management
Chair: Prof. Mohan Chandra, WeSchool

  • Dr. Werner Reinartz, University of Cologne, Germany
  • Dr. Piyush Sharma, Curtin Business School
  • Dr. Richa Agarwal, IIT Madras
  • Dr. Atul Parvatiyar, iCRM
Location: 2nd Floor Board Room
Marketing Models
Chair: Prof. Dakshina Murthy, WeSchool

  • Dr. Vithala Rao, Cornell University
  • Dr. V. Srinivasan, GSB Stanford
  • Dr. David Stewart, LMU California
Location: 2nd Floor Brainstorm Room
12:30 PM – 1:30 PM

Lunch

Location: 2nd Floor Terrace
1:30 PM – 3:00 PM

Bridging Research Perspectives IV

Services Marketing
Chair: Prof. Aparna Krishnamoorthy, WeSchool

  • Dr. A. Parasuraman, University of Miami
  • Dr. Jun Yan, HUST, Wuhan, China
  • Dr. Shaphali Gupta, MDI Gurgaon
  • Dr. G. Shainesh, Indian Institute of Management Bangalore
Location: 2nd Floor Board Room
Retailing
Chair: Dr. Satyabhusan Dash, IIM Lucknow

  • Dr. Swapna Pradhan, WeSchool
  • Dr. Rakhi Thakur, SPJIMR
  • Dr. Tapan Panda, BML Munjal University
Location: 2nd Floor Brainstorm Room
3:00 PM – 3:30 PM

Tea/Coffee break

Location: 2nd Floor Reception
3:30 PM – 5:00 PM

Speed Dating

Coordinated by Dr. Denish Shah, Georgia State University
Location: 2nd Floor
7:00 PM onwards

Outside Event & Dinner

Kalaaradhana by Ms. Sandhya & Troupe
Followed by Dinner
Location: The Lemon Tree, Electronic City
9:00 AM –10:30 AM

Bridging Research Perspectives V

International Marketing/Social Marketing
Chair: Prof. Anita S. Pillai, WeSchool

  • Dr. Punam Keller, Tuck Dartmouth
  • Dr. S.S. Gaur, Sunway University
  • Dr. S. Spyropoulou, Leeds University Business School
Location: 2nd Floor Board Room
Marketing Strategy
Chair: Prof. N. Vijay Kumar, WeSchool

  • Dr. Rajan Varadarajan, Texas A&M University
  • Dr. Sanjay Patro, XLRI Jamshedpur
  • Dr. B. N. Chatterjee, WeSchool
Location: 2nd Floor Brainstorm Room
10:30 AM – 11:00 AM

Tea Break

Location: 2nd Floor Reception
11:00 AM –12:30 PM

Plenary Session II

Linking Academic Research to Business Practice
Chair: Prof. Sridhar T, WeSchool

  • Dr. V. Kumar, Georgia State University
  • Dr. Robert P. Leone, Texas Christian University
  • Dr. Rajendra Srivastava, ISB
Location: 2nd Floor Board Room
12:30 PM – 1:30 PM

Lunch Break

Location: 2nd Floor Terrace
1:30 PM –3:00 PM

Research and Teaching Development

Being an Effective Teacher
Chair: Prof. Vijay Rego, WeSchool

  • Dr. V. Venkata Ramana, University of Hyderabad
  • Dr. Gopalkrishnan Iyer, Florida Atlantic University
  • Dr. D. N. Murthy, WeSchool
Location: 2nd Floor Board Room
3:00 PM – 3:30 PM

Tea/Coffee Break

Location: 2nd Floor Reception
3:30 PM –4:00 PM

Consortium Concludes

Closing Remarks

Co-Chairs:
  • Dr. Jagdish N. Sheth, Academy of Indian Marketing
  • Dr. V. Kumar, Academy of Indian Marketing
  • Dr. Uday Salunke, Group Director, WeSchool

Vote of Thanks
Location: D4 & D5
4:00 PM Onwards

Concluding session of Dr. Ernie on Simulation