Young Faculty Participants

Aasha Sharma
Aasha Sharma is currently working as Assistant professor with Symbiosis Institute of Operations Management, Nasik, which is a constituent unit of Symbiosis International University. Her teaching areas include Marketing, Consumer behavior and Business and social impact. Her research interests revolve around green consumerism, which is also her PhD topic. She has published cases, conceptual and research Papers in Emerald, EBSCO, SCOPUS and several peer reviewed Journals on consumerism, greening of MBA curriculum and sensitizing for sustainability. She is currently researching in areas related to sustainability and De consumption.
Ritu Srivastava
Ritu Srivastava is an Assistant Professor and the Area Chairperson, Marketing at Managament Development Institute, Gurgaon, popularly referred as MDI Gurgaon. The core of Dr. Srivastava's work centers around the industry with the firm belief that management education at all levels has to be absorbed by the industry. Her research ideas have been appreciated at national and international marketing conferences. Her paper titled, "Employee Actions that lead to Customer Satisfaction: services revisited in India, 2014", was adjudged the Best Paper at the International Marketing Conference at Fore School of Management, New Delhi and has been documented in the Academic Reference Series - Reinventing Marketing for Emerging Markets, Bloomsbury India, 2014. Her latest research work revolves around the Indian Consumer in a changed shopping context which has been adapted as a Text book on Retailing Management by Pearson, 2017. An avid case writer, she is presently working on the low income customers in India.
Matthew Jenkins Troy
Matthew is an Assistant Professor of Logistics and Supply Chain Management at Georgia Southern University. Dr. Jenkins' primary research interests concern strategic adaptive supply chain capabilities, with a focus on adaptation of supply chain strategy and operations in emerging markets. He has published articles in Journal of Supply Chain Management and annual conference proceedings. For his dissertation, Dr. Jenkins investigated the role of supply chain resource orchestration and supply chain knowledge in improving product launch performance in emerging markets.
Avadhut Arun Patwardhan
Avadhut Arun Patwardhan is a proud alumnus of National Institute of Industrial Engineering (NITIE) Mumbai. He has recently completed his fellowship (doctoral) programme from NITIE in the area of Pharmaceutical Marketing. Presently he is working with MIT School of Telecom-Management (MITSOT) ranked amongst top 50 management institute in India as per MHRD, National Institute Ranking Framework (NIRF). As a part of his doctoral dissertation, he has empirically tested an integrated model proposed for examining internet usage patterns of general physician and specialist's for devising internet-based pharmaceutical promotion. He has six years of experience including four years as Assistant Professor before joining his full-time doctoral programme. He has published in refereed journals including Journal of Medical Marketing and International Journal of Healthcare Marketing; and attended Conferences held at esteemed organizations like IIM, Indore and IIM, Kozhikode.
Meenakshi Tomar
Meenakshi Tomar is currently serving as Assistant Professor at Jindal Global Business School. She completed her PhD in Marketing area from University of Petroleum and Energy Studies. She specializes in Integrated Marketing Communication and Business Communications. She also holds interest in Social Media Marketing and handles social media operations for Jindal Global Business School.
Ritu Chhikara
Ritu is an Assistant Professor of Marketing at School of Management, BML Munjal University, Gurgaon. She holds a Phd in Retail Management from Faculty of Management Studies, Delhi University. Prior to Phd, she worked with Microsoft Corp India, in Sales and Marketing domain. She has a Master's in Business Administration with specialization in Marketing from FMS, DU. Her current research interest is in the area of Retailing in Emerging Economies, Re-branding Strategies and Customer Experience Management. Her most recent edited book is titled "Enhancing Customer Appeal through the use of Emotional Branding" and published by IGI Global Publishers in 2017.